Kelsie Anderson
Senior Marketing Data Analyst
San Mateo,CA
Summary
Personable Digital Marketing professional with a proven track record of working with large enterprise businesses understanding needs and translating to actionable advanced integrated marketing strategies. Communicative and collaborative with the ability to handle multiple projects simultaneously with measurable growth improving and scaling client business operations.
Overview
3
3
years of professional experience
Work History
Senior Digital Marketing Data Analyst
Logical Position
8 2022 - 2 2023
- Managed digital marketing budgets for 25-30 enterprise clients with combined yearly finances of over $4.6 million.
- Conducted in-depth analysis of e-commerce data, optimizing advertising strategies on a weekly basis.
- Set and achieved KPI goals using site research, keyword research, campaign development, optimization, and performance analysis.
- Identified, analyzed and interpreted trends and patterns in complex data sets providing proactive recommendations to exceed client marketing goals.
- Developed data mining equations to identify and classify patterns in large data sets.
- Created internal and external reporting deliverables based on performance data analysis, communicating progress to clients.
- Utilized Google, Bing, and Social Search Marketing tools (Facebook, LinkedIn, Twitter, Pinterest) and 3rd party software to develop and optimize campaigns.
- Provided guidance and mentorship to new hires and less tenured colleagues.
Digital Marketing Data Analyst
Logical Position
10.2019 - 08.2022
- Managed digital marketing budgets for 25-30 enterprise clients with combined yearly finances of over $2.5 million.
- Analyzed e-commerce data to optimize and grow clients' online advertising presence on a weekly basis.
- Established and achieved KPI goals, aligning marketing strategy with measurable objectives.
- Designed, developed, and executed Google Ads and Microsoft Advertising accounts for clients.
- Collaborated with Account Managers to provide performance data analysis for clients.
- Conducted thorough competitor analyses, identifying gaps in market share and opportunities for growth.
Education
Bachelor of Business Administration - Marketing, Sports Business
University of Oregon Lundquist College of Business
Skills
- Data Analysis
- Budget Management
- KPI Development
- Performance Analysis
- Reporting & Communication
- Market Research
- Campaign Development
- Social Media Advertising
- Strategic Planning
- Google Ads & Microsoft Advertising
- Google Analytics
References
References available upon request.
Timeline
Digital Marketing Data Analyst
Logical Position
10.2019 - 08.2022
Senior Digital Marketing Data Analyst
Logical Position
8 2022 - 2 2023
Bachelor of Business Administration - Marketing, Sports Business
University of Oregon Lundquist College of Business