Kelsie Conway
Fargo
Summary
Experienced healthcare marketing professional with 13 years of experience leading brand strategy, demand generation, and data-informed initiatives that drive measurable impact. Proven track record of managing cross-functional teams and cultivating strong stakeholder partnerships to achieve business objectives.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Senior Marketing Specialist
Mayo Clinic
01.2021 - Current
- Lead the development and execution of integrated marketing campaigns designed to increase awareness and preference for cancer services and clinical trials across key priority areas.
- Develop and execute omnichannel strategies—including digital, video, print, and community channels—to reach patients earlier in their care journey.
- Collaborate with physicians, research teams, and outreach partners to ensure messaging accuracy, alignment, and resonance with intended audiences.
- Produce high-impact video series and storytelling assets to build trust and humanize complex care experiences for targeted populations.
- Manage agency partnerships and creative vendors to deliver high-quality content on brand and on time.
- Analyze campaign performance data to optimize marketing strategies and support continuous improvement.
Marketing Planner
Essentia Health
01.2015 - 01.2021
- Developed and executed marketing strategies for multiple service lines, including medical professional-supported programs and co-branded advertising initiatives.
- Partnered with external agencies and vendors to deliver high-impact campaigns that enhanced brand visibility and supported patient acquisition goals.
- Managed campaign budgets, tracked KPIs, and delivered data-driven insights to optimize marketing ROI and support strategic priorities.
Marketing Executive Assistant
Sanford Health
01.2012 - 01.2015
- Provided strategic support to the VP of Marketing and leadership team, assisting with the execution of marketing plans, sponsorships, and programs involving medical professionals.
- Coordinated cross-departmental communication and vendor collaboration to streamline project workflows and ensure alignment with marketing objectives.
- Responsible for tracking the marketing department’s overall budget while monitoring advertising, promotional, and sponsorship spending.
Intern
Mental Health of North Dakota
06.2012 - 08.2012
- Developed and executed communication strategies to support organizational outreach and engagement goals.
- Wrote, edited, and produced newsletters, internal collateral, and member surveys to support mental health awareness efforts.
- Assisted in preparing federal, state, and local grant proposals, ensuring compliance with applicable standards and funding requirements.
Education
Bachelor of Science - Healthcare Administration
Minnesota State University Moorhead
01.2012
Skills
- Integrated Marketing Strategy
- Demand Generation
- Omnichannel Marketing
- Content Development
- Market Research & Analysis
- Campaign Analysis
- Cross-Functional Team Leader
- Stakeholder Engagement
- Cross-Functional Team Leadership
- Strategy Planning
- Budget Management
Certification
- Public Information Officer
- North Dakota Department of Emergency Services | 2016
Community Involvement
Society of Healthcare Strategy & Market Development, Member, 2016 - Present
American College of Healthcare Executives, Member, 2016 - 2021
Timeline
Senior Marketing Specialist
Mayo Clinic
01.2021 - Current
Marketing Planner
Essentia Health
01.2015 - 01.2021
Intern
Mental Health of North Dakota
06.2012 - 08.2012
Marketing Executive Assistant
Sanford Health
01.2012 - 01.2015
Bachelor of Science - Healthcare Administration
Minnesota State University Moorhead
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