Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Kelsie Jacobson

St. Petersburg,FL

Summary

Creative and analytical merchandising professional with proven success at QVC group, driving over $2 million in profit through strategic product strategy and market research. Skilled in team collaboration and leadership, I enhance productivity and optimize sales performance by executing effective promotional strategies and pricing initiatives. Passionate about bringing value to internal and external partners, and fostering growth.

Overview

5
5
years of professional experience
1
1
Certification

Work History

MERCHANDISING ADMIN

QVC Group
St. Petersburg, Florida
08.2024 - Current
  • Assist the electronics merchandising and buying team by increasing sales production with internal vendors.
  • Increased sales by assisting internal vendors and generating over $2 million in profit.
  • Managed inventory levels and analyzed sales data to optimize product assortment and maximize sales performance.
  • Coordinated with cross-functional teams such as E-commerce and Planning to ensure timely product launches and effective promotional strategies.
  • Executed pricing strategies based on market research and competitive analysis to drive profitability.

STUDIO COORDINATOR

HSN
St. Petersburg, Florida
02.2022 - 08.2024
  • Managed live show and calibrated with talent at our Tucson gem show event.
  • Collaborated with creative teams to facilitate all production needs.
  • Trained and mentored junior staff on studio procedures, enhancing team productivity and performance.
  • Coordinated daily studio operations to ensure efficient workflow, and timely project delivery.

Merchandising Coordinator

TJ Maxx, TJX Companies
Tampa , Florida
08.2020 - 02.2022
  • Managed daily operations of the retail floor, including cash register maintenance and replenishing displays.
  • Assisted customers in locating items throughout the store as needed.
  • Resolved any discrepancies between online orders versus physical inventory counts at the store level.
  • Reviewed customer complaints regarding product quality or service issues and provided solutions accordingly.
  • Trained new staff members on proper merchandising techniques such as stocking shelves and organizing products according to category.

SOCIAL MEDIA INTERNSHIP

Marrin Costello LLC
Tampa, FL
09.2021 - 12.2021
  • Developed and managed content for various social media platforms, increasing engagement by 30%.
  • Assisted in creating social media marketing strategies that boosted brand visibility.
  • Analyzed social media metrics to optimize campaign performance and reporting.
  • Collaborated with design teams to create visually appealing graphics for posts.

Education

Bachelor of Arts - Business Communications

University At Albany State University of New York

Skills

  • Marketing
  • Leadership
  • Attention to detail
  • Inventory management
  • Team collaboration
  • Market research

Certification

Social Media Marketing Foundations

Yoga Alliance Certified

Timeline

MERCHANDISING ADMIN

QVC Group
08.2024 - Current

STUDIO COORDINATOR

HSN
02.2022 - 08.2024

SOCIAL MEDIA INTERNSHIP

Marrin Costello LLC
09.2021 - 12.2021

Merchandising Coordinator

TJ Maxx, TJX Companies
08.2020 - 02.2022

Bachelor of Arts - Business Communications

University At Albany State University of New York

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