Hi, I’m
Kelsie Pennington
South Texas Market Manager
Austin,Texas
Summary
Results-driven market manager with +10 years of experience in building brands in the beverage industry. Highly skilled in public speaking, building strong client and distributor relationships, and identifying new and unique market opportunities. Proven track record of exceeding sales targets, successfully launching and building new brands, and cultivating long lasting partnerships with customers, consumers, and distributor personnel.
Overview
11
years of professional experience
6
Years with Caymus Vineyards
Work History
Caymus VineyardsSouth Texas
Market Manager
09.2019 - Current
Job overview
- Manage the Texas sales territory for both on and off premise accounts to grow market presence and achieve year over year case and dollar growth in the territory
- Successfully execute National programs to surpass depletion goals and grow my individual territory YoY by +9%, and +4,000 cases annually
- Develop relationships with key hotel groups and retail chains, resulting in new regional placements across multiple states
- Educate clients and distributor partners to increase the efficacy and sell-through of our products
- Manage distributor programming utilizing Sales Force to successfully achieve and surpass yearly goals and benchmarks
- Identify unique opportunities in the market and utilize existing relationships to expand footprint and market share
- Manage communication with distributor partners to manage inventory, track quarterly goals, and collaborate on ways to succeed
- Create effective presentations utilizing MS Office, Nielsen, and VIP data to support sales initiatives and education
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Increased market share by identifying and capitalizing on emerging market trends.
Republic National Distributing Company
Fine Wine Sales Specialist
06.2015 - 09.2019
Job overview
- Provided excellent and consistent service to accounts by identifying unique and beneficial selling opportunities to grow key supplier market share
- Conducted external and internal education to positively impact the sell through of the portfolio and build rapport with clients
- Managed inventory, pre-sales, and activations for priority suppliers within the RNDC network
- Facilitated new relationships with key accounts and high profile restaurant groups while fostering existing partnerships to create a strong and positive presence in the market
Education
Texas State UniversitySan Marcos, Texas
ADVERTISING
05.2014
Skills
- Sales and program management
- Public Speaking
- Relationship building
- Market analysis
- Portfolio expert
- Time management
- Creative problem solving
- Customer retention
- Program planning
Accomplishments
- Recognized internally as 'Top Talent of RNDC' in 2016, 2017, 2018, and 2019
Certificationscourses
- WSET Level 2 Certified
Timeline
Market Manager
Caymus Vineyards
09.2019 - Current
Fine Wine Sales Specialist
Republic National Distributing Company
06.2015 - 09.2019
Texas State University
ADVERTISING