Kelsy Alston
Portland
Summary
Dynamic marketing and brand experience leader with over a decade of expertise in managing large-scale events, strategic partnerships, and cross-functional campaigns for global brands. Proven track record in directing multi-million-dollar accounts, negotiating high-value talent and agency contracts, and delivering impactful experiential strategies that drive ROI while elevating brand presence. Expertise in leading diverse teams, streamlining event processes, and fostering innovation to create memorable, results-driven corporate experiences. Recognized for cultivating talent, motivating teams, and consistently achieving business objectives through strategic vision and operational excellence.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Account Director
Recess Studios
01.2023 - Current
- Cultivated and maintained strong client relationships, serving as the primary point of contact and resolving issues to enhance client trust and loyalty.
- Analyzed client performance metrics and market trends to provide actionable insights and recommendations, driving data-informed decision-making.
- Oversaw the preparation and presentation of proposals, pitches, and reports, contributing to a 10% increase in successful new business wins.
- Mentored and managed junior account team members, fostering professional development and improving team performance and efficiency.
- Implemented and refined processes for account management and client communication, resulting in improved workflow efficiency.
Account Director
Happylucky
01.2022 - Current
- Manage relationships with Happylucky and adidas to maintain and grow multi-million dollar account
- Cultivate and nurture partnerships with adidas brand partners, talent, labels and other agencies
- Negotiate talent contracts and budget to have sufficient ROI for all campaigns and events
- Brief the Project Management Team and Creative team on incoming initiatives, campaigns, events, and productions
- Strategize project goals, objective and creative approach to ensure they are in-line with company and account goals
- Oversee project lifecycle, timelines, and budgets
- Attend all account events and productions to manage client relationship and brand partnerships
- Track campaign metrics and provide metrics reporting and analysis to measure against key performance metrics
- Manage relationships with different companies and departments across all accounts to optimize incoming business
- Lead agency team that ideated and executed adidas 2023 Community Curriculum on the adidas platform
Influencer Manager
WeberShandwick
01.2021 - 01.2022
- Strategize and manage talent-centered campaigns to support brand advertising KPI's across multiple brand accounts
- Develop creative decks to pitch talent-campaign strategies
- Negotiate talent contracts and manage talent partnerships and content creation
- Work across multiple interagency and external agency teams from campaign development and execution
- Manage lower-level employees to delegate tasks and assess workplace performance
- Track campaign metrics and provide metrics reporting and analysis to measure against key performance metrics
- Contributed to Award-Winning "A Dream Delivered: The Lost Letters of Hawkins Wilson" Campaign with Ancestry.Com
- Aided Cheeze-It TikTok Channel Launch with in-depth Influencer Strategy
Account Director: Celebrity Talent and Sports Partnerships
VerifiedWorks
01.2019 - 01.2021
- Manage and sustain client relationships across multiple brand teams for Samsung North America
- Strategize and manage talent-centered campaigns to support brand advertising KPI's
- Negotiate celebrity talent contracts and manage talent partnerships with sports agencies and music labels
- Content creation for both long-term and campaign-specific partnerships
- Maintain Partnerships with outside businesses for collaborative campaigns involving new talent or talent on roster
- Track campaign metrics and provide metrics reporting and analysis to measure against key performance metrics
- Work collaboratively with outside agencies for campaign development and execution
- Direct creative team on larger-scale campaigns that involve million-dollar productions for cross-platform content
- Manage lower-level employees to delegate tasks and assess workplace performance
- Develop creative and strategic idea pitches & presentations for new business
- Ideate and copy write content for cross-platform digital campaigns
Marketing Manager
Meli Marketing
01.2018 - 01.2019
- Pitch new marketing idea strategies for experiential and digital campaigns
- Strategize and present new influencer marketing opportunities to optimize campaign amplification
- Maintain Client partnerships and pitch opportunities for new business
- Track campaign metrics and provide metrics reporting and analysis to measure against social media growth goals
- Write copy & strategize content for social media
- Work collaboratively with creative and social teams on a project basis
Education
Bachelor of Science - Journalism and Communication
University of Oregon
01.2015
Skills
- Skilled in collaborating with agencies and labels
- Skilled in coordinating team efforts across agencies for campaign success
- Proficient in overseeing the development and execution of marketing campaigns
- Proficient in delegation and team management
- Skilled in responding to market changes
- In-depth understanding of advertising trends
- Process optimization and team leadership
- Experienced in contract negotiation for partnerships
- Proficient in developing and presenting RFPs
Websites
Certification
- TikTok Creative Agency Partnerships (CAP)
- University
- Microsoft PowerPoint LinkedIn Skills Badge
- PR Week: Best In Multicultural Marketing Award
Timeline
Account Director
Recess Studios
01.2023 - Current
Account Director
Happylucky
01.2022 - Current
Influencer Manager
WeberShandwick
01.2021 - 01.2022
Account Director: Celebrity Talent and Sports Partnerships
VerifiedWorks
01.2019 - 01.2021
Marketing Manager
Meli Marketing
01.2018 - 01.2019
Bachelor of Science - Journalism and Communication
University of Oregon
TOOLS
- Microsoft Teams
- Slack
- Final Cut Pro
- Microsoft Office Suite
- TikTok Creator Platform
- Google Office Suite
- SquareSpace
- Figma
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