KELSY KORMANN
Minneapolis,MN
Summary
Highly organized and detail-oriented professional with expertise in account management, project management and creative producing. Skilled in project coordination, crew management and creative problem-solving. Authentic with an ability to build and inspire relationships through flexibility and clear communication, with a passion for great work that is on trend and guest focused.
Overview
24
24
years of professional experience
Work History
Creative Producer
FREELANCE
08.2010 - Current
- 14 years experience in Creative Production working on multi-channel campaigns for new and existing brands
- Clients include Target In-house Creative Studio and Fallon Ad Agency
- Established strong relationships with clients, crews and management, ensuring clear communication of objectives throughout each project.
- Managed production budgets, optimizing resources and minimizing costs while still maintaining high-quality of work.
- Managed calendars, scheduled meetings and coordinated travel arrangements for crews.
- Mentored junior team members, fostering a collaborative and supportive work environment.
Creative Specialist
TARGET CORPORATION
05.2008 - 10.2009
- Project Management of the monthly meeting for Executive Leaders, CMO and CEO to review and provide feedback/approval of all marketing campaigns prior to execution
- Enhanced communication between departments with timely and accurate preparation of reports and documents.
- Organized successful events by overseeing logistics, managing vendors, and coordinating promotional efforts.
- Received Target Pellegrene Award for Excellence in Marketing – Fall 2008.
Creative Buyer/Art Buyer
TARGET CORPORATION
03.2006 - 05.2008
- Creative Buying for the following Target divisions; Financial Services, Gift Cards, Target.com, Direct Mail and Wedding
- Reduced expenses by monitoring budgets, tracking expenditures, and identifying cost-saving opportunities.
- Managed photography productions, sourced and hired new artists, organized and lead pre-production meetings, reviewed, negotiated and approved estimates and invoices, with budgets ranging from $5k to $1M.
Marketing Planning Specialist
TARGET CORPORATION
07.2004 - 03.2006
- Developed and executed marketing strategies for Target Financial Services, based on business goals, guest insight and industry trends
- Products included Target Visa and Debit cards, Gift Cards and B2B
- Secured creative integration for these products in cross-company promotions, meeting an extremely tough creative challenge due to the complexity of financial messages
- Wrote and presented creative briefs and led project kick-off meetings with external creative agencies
Account Manager
PARADYSZ MATERA DIRECT MARKETING AGENCY
01.2000 - 06.2004
- Managed direct marketing media buying in print, direct mail and insert media, with an overall annual budget of $12M
- Tracked and reported month end performance in comparison to budget/forecast and made recommendations based on these findings
- Negotiated a media costs savings of over $1M across clients in 2003, which awarded Paradysz Matera over $250k in bonus incentives
- Preserved client relationships through weekly conference calls and quarterly off-site strategy sessions.
Education
BS - Marketing
St. Cloud State University
1999
Skills
- Coordination of Daily Operations
- Project & Budget Management
- Verbal and Written Communication
- Administrative Support & Arrangements
- MS Office Proficient, including Sharepoint
- Meeting Coordination and Support
- Documentation and Recordkeeping
- Working with Ambiguity
Affiliations
Negotiations and Presenting to Persuade Training, Target Corporation, Minneapolis, MN
Graphic Design and Intro to InDesign, Minneapolis College of Art and Design, Minneapolis, MN
Timeline
Creative Producer
FREELANCE
08.2010 - Current
Creative Specialist
TARGET CORPORATION
05.2008 - 10.2009
Creative Buyer/Art Buyer
TARGET CORPORATION
03.2006 - 05.2008
Marketing Planning Specialist
TARGET CORPORATION
07.2004 - 03.2006
Account Manager
PARADYSZ MATERA DIRECT MARKETING AGENCY
01.2000 - 06.2004
BS - Marketing
St. Cloud State University
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