Kelsye Loughman
Bedford
Summary
MBA recipient with expertise in strategic communication, customer experience, and brand engagement. Proven leadership as a former NCAA team captain with 5 years in collegiate athletics. Experienced in retail, floral design, and events, successfully enhancing customer journeys and driving brand messaging, and committed to supporting mission-driven marketing initiatives that foster loyalty and enhance brand reputation.
Overview
6
6
years of professional experience
Work History
Retail Sales Associate
Kendra Scott
Southlake
01.2021 - Current
- Develop product messaging on the sales floor, tailoring communication to diverse customer needs to boost brand loyalty.
- Coordinate in-store brand events, supporting customer engagement and daily/seasonal campaign objectives.
- Maintain high customer retention through relationship-building and clear, consistent communication.
Beverage Cart Attendant
Iron Horse Golf Course
North Richland Hills
01.2023 - 01.2025
- Delivered high-quality customer service while promoting product upsells that enhanced customer satisfaction.
- Supported brand image through professional, guest-first communication during events and tournaments.
Floral Designer
Flowers by Ramon
Lawton
01.2021 - 01.2024
- Created custom, emotion-driven arrangements for life events, supporting brand reputation through thoughtful execution.
- Led marketing initiatives including social media and email campaigns to drive customer acquisition and visibility.
- Managed CRM data for client personalization and long-term brand relationships.
Membership Sales / CBX
Cyclebar
Southlake
01.2019 - 01.2021
- Completed day-to-day duties accurately and efficiently.
- Maintained organized merchandise displays to promote efficient inventory management.
- Answered incoming telephone calls to provide store, products and services information.
- Made calls to new and future prospects.
Education
Master of Business Administration -
Cameron University
Lawton, OK01.2025
Bachelor of Business Administration -
Cameron University
Lawton, OK01.2023
Skills
- Relationship Building & Outreach
- Team Leadership & Collaboration
- NCAA Athlete Experience (5 Years)
- Social Media & Communication Strategy
- Microsoft Office Suite CRM Systems
- Organizational & Time Management
- Public Speaking & Presentation Skills
- Data Tracking & Reporting
References
- Lori, El Kouri, 580-591-3310
- Lee, Ann McVay, 817-891-6507
- Mike, Herd, 817-691-0989
Affiliations
- Captain of Cameron University Softball Team
- First Place in Undergraduate Business Strategy Competition
- Runner-Up in Graduate Business Strategy Competition
TEAM EXPERIENCE
- 5-Year NCAA Collegiate Softball Player – Team Captain
- Undergraduate Business Plan Winner
- Graduate Business Strategy Winner
Timeline
Beverage Cart Attendant
Iron Horse Golf Course
01.2023 - 01.2025
Retail Sales Associate
Kendra Scott
01.2021 - Current
Floral Designer
Flowers by Ramon
01.2021 - 01.2024
Membership Sales / CBX
Cyclebar
01.2019 - 01.2021
Master of Business Administration -
Cameron University
Bachelor of Business Administration -
Cameron University
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