Hi, I’m
Kelvin Reyes
Senior Ecommerce Growth Manager
Orlando,United States
Summary
Dedicated and unique e-Commerce Growth professional with history of exceeding company goals, scaling companies, and taking action. Skilled in working under pressure and adapting to new situations and challenges to best reach brand KPI's.
Overview
9
years of professional experience
2
Languages
Work History
Zenwise HealthOrlando, Florida
Senior Ecommerce Growth Manager
09.2022 - Current
Job overview
- Implemented innovative retention strategies spurring 30% YoY Brand Growth by sourcing, vetting, and managing unique Data Analytics solutions.
- Manage 3M yearly Paid Media spend across Amazon, Walmart, TikTok, and Google by leveraging Best in Class Software and increasing in-house paid media support.
- Reduced average time to repurchase from 81 Days to 41 Days by leveraging Self-Service Amazon DSP for precision targeting.
- Decreased Search ACOS by 35% YoY by incorporating SKU and ASIN level profitability targets.
- Maintained data parity between logistics team to ensure 99% In-Stock Rates.
- Leveraged Brand Registry and other strategies to maintain 98% Buy Box Wins YoY.
Zenwise HealthOrlando, FL
Ecommerce Marketing Manager
11.2020 - 08.2022
Job overview
- Managed yearly paid media budget of 2-3M.
- Continuously optimized online PDPs for conversion rate boosts.
- Introduced, implemented, and leveraged various SAS tools and services to gain efficiencies in processes.
- Drove marketing efforts by orchestrating Search, Display and Demand Side advertising campaigns.
- Maintained growth mind set to ensure market flexibility.
- Developed insights on marketing campaigns to assess performance against goals.
Atlantic Community Bankers BankHarrisburg, PA
Client Engagement Specialist
04.2019 - 06.2020
Job overview
- Identified opportunities for account growth based on knowledge of market trends and competition.
- Led website revamp with focus on UX and UI to increase customer dwell time.
- Scaled email marketing open, click-through, and conversion rates by 50%.
- Implemented and managed various SAS tools increase team efficiencies.
- Launched LinkedIn advertising methods to increase awareness and reach of services offered.
- Conducted Phone and Email surveys with existing clients to gather feedback and tailor value proposition.
Ecommerce BusinessHarrisburg, PA
Owner
10.2014 - 04.2019
Job overview
- Established Small Amazon FBA business. Increased business to 250k yearly topline.
- Worked with brands, wholesalers, and distributors to sell product on Amazon.
- Leveraged virtual assistants, part time employees, and SAS tools to increase work efficiency.
- Conducted target market research to discover customer needs and analyze competitor trends.
Education
Pennsylvania State UniversityUniversity Park, PA
Bachelor of Arts from English
05.2001
Pennsylvania State UniversityUniversity Park, PA
Bachelor of Arts from Interdisciplinary Studies
05.2001
Skills
Strategic Planning
Analytical Problem Solver
Project Management
Paid Media Management
Market Positioning
Systems and Software Programs
Logistics
Program Oversight
Business Planning
Analytical and Critical Thinking
Hobbies
- Guitar playing
- Photography
- Traveling
- Kickboxing
- Skateboarding once in a while
Timeline
Senior Ecommerce Growth Manager
Zenwise Health
09.2022 - Current
Ecommerce Marketing Manager
Zenwise Health
11.2020 - 08.2022
Client Engagement Specialist
Atlantic Community Bankers Bank
04.2019 - 06.2020
Owner
Ecommerce Business
10.2014 - 04.2019
Pennsylvania State University
Bachelor of Arts from English
05.2001
Pennsylvania State University
Bachelor of Arts from Interdisciplinary Studies
05.2001