KENNETH CLAY
Veradale
Summary
Dynamic and target-driven sales professional with a proven track record of generating revenue through prospecting, customer relationship management, negotiations, and selling strategies. Able to quickly establish credibility with senior decision makers in a wide range of business contexts, all with the aim of helping to grow the company brand and market share. Proven ability to develop long-term business relationships, create strategic sales plans, and deliver consistent revenue growth.
Overview
27
27
years of professional experience
Work History
OWNER / OPERATOR
Concrete Craft of Spokane & Coeur d’Alene
01.2020 - Current
- - Founded and scaled a thriving decorative concrete franchise business.
- - Achieved 2nd highest total revenue among all Concrete Craft franchises nationwide and ranked #1 in overlay sales.
- - Manage all aspects of the business, including sales, marketing, operations, finance, and staffing.
- - Personally lead all sales and client relationships, consistently exceeding growth and profitability targets.
- - Built a strong regional brand reputation based on craftsmanship, service excellence, and community trust.
DIRECTOR OF ACCOUNTS
Teesnap / Allegiant Air
01.2018 - 01.2020
- - Directed a team of 12 account managers overseeing more than 700 client accounts nationwide.
- - Focused on upselling SaaS solutions and services to existing customers, driving substantial increases in recurring revenue.
- - Developed and implemented strategic account growth initiatives to enhance retention and client satisfaction.
- - Provided leadership, mentorship, and performance coaching to ensure consistent results and professional development.
- - Collaborated with cross-functional teams to align sales strategy with company objectives and market opportunities.
SALES MANAGER
Teesnap / Allegiant Air
04.2015 - 01.2018
- - Managed sales for the Southwest Market.
- - Sold SaaS technology, distribution, and services.
- - Trained internal staff and external distributors on all aspects of product lines, sales tools, and implementation strategies.
- - Reviewed operational records and reports to project sales and determine profitability.
- - Met and exceeded departmental goals through coaching and managing sales team staff.
SENIOR ACCOUNT EXECUTIVE / SELLING SAAS SOFTWARE
The ACTIVE Network
01.2009 - 04.2015
- - Started & managed PGA partnership; generated over 4,000 accounts in two years.
- - Tripled PGA partnership production in a two-year period.
- - Spearheaded and developed tools for implementation managers and account executives.
- - Responsible for prospecting, closing new business, and maintaining customer relationships.
- - Managed sales across 11 western U.S. states.
VICE PRESIDENT OF MORTGAGE LENDING / LOAN OFFICER
Guaranteed Rate / Flagstar Bank
01.2004 - 01.2009
- - Increased production in territory by $8 million, averaging $10 million per year.
- - Built rapport and integrity-driven relationships with customers.
- - Aligned operations with corporate policies and state/federal regulations.
- - Gained four exclusive builder partnerships as preferred lender.
FIRST ASSISTANT GOLF PROFESSIONAL / TOURNAMENT COORDINATOR & SALES
Angel Park Golf Club
01.1999 - 01.2004
- - Accountable for $1.7 million in group operations revenue.
- - Managed daily operations of a 54-hole facility.
- - Supported field and operations managers in daily coordination and management activities.
Education
B.A. - Business
05.1997
B.S. - Kinesiology
05.1997
Skills
- Proficient in Microsoft Office, Salesforce, and Oracle CRM platforms
- Operations management
- Business planning
- Hiring
- Documentation and reporting
- Staff training and development
- Strategic planning
Timeline
OWNER / OPERATOR
Concrete Craft of Spokane & Coeur d’Alene
01.2020 - Current
DIRECTOR OF ACCOUNTS
Teesnap / Allegiant Air
01.2018 - 01.2020
SALES MANAGER
Teesnap / Allegiant Air
04.2015 - 01.2018
SENIOR ACCOUNT EXECUTIVE / SELLING SAAS SOFTWARE
The ACTIVE Network
01.2009 - 04.2015
VICE PRESIDENT OF MORTGAGE LENDING / LOAN OFFICER
Guaranteed Rate / Flagstar Bank
01.2004 - 01.2009
FIRST ASSISTANT GOLF PROFESSIONAL / TOURNAMENT COORDINATOR & SALES
Angel Park Golf Club
01.1999 - 01.2004