Ken Fortney
Sacramento,United States
Summary
Content marketing expert & forward-thinking marketing director with a passion for team collaboration, pipeline generation, digital growth, & compelling content
Overview
14
14
years of professional experience
Work History
Marketing Director
CIPIO.ai
Fairfax, VA
02.2022 - Current
- Launching content marketing & B2B influencer marketing strategies from scratch; establishing KPIs & monitoring results
- Reporting to executives & shareholders on marketing initiatives & performance
- Building MQL/SQL infrastructure & automation through HubSpot
- Leading website redesign & relaunch; increased new website users by 99% & organic search performance by 51%
- Performing all tasks related to keyword research, SEO, blogs, and whitepaper composition
- Coordinating with creative team to generate dynamic marketing content across website, social channels, ads, & product marketing
- Incorporating product SaaS changes into marketing messages to drive engagement & maximize profits
Freelance Content Marketing Manager
Upwork.com
Sacramento, CA
02.2019 - Current
- Composing, approving, reviewing, & editing content flowing to website
- Conducting regular content audits to identify gaps & redundancies
- Maintaining content marketing calendars to schedule creation & delivery deadlines
- Overseeing preparation of marketing copy, graphics, videos, emails, & more
- Repurposing content from/for blogs, whitepapers, infographics, videos (both short & long-form), podcasts, & more
- Delivering copywriting demands in excess of 10k words/week per client needs
Content Marketing Digital Writer
GRIN.co
Sacramento, CA
10.2019 - 01.2022
- Boosted blog traffic by over 450% & time-on-page by 15% to drive domain authority & over $10 million in sales pipeline
- Met with content editors to plan post subjects & publishing schedules
- Researched creative topics to write, edit, & create layouts for new articles/blogs/eguides
- Implemented SEO strategies to optimize web content for search engines
- Co-authored ebook with marketing directors at DTC brands to guide beginner & intermediate influencer marketers
- Repurposed content from/for blogs, videos, case studies, podcasts, webinars, whitepapers, & more
Business Development & Marketing Manager
Premier Access Consulting
Las Vegas, NV
11.2015 - 12.2018
- Created proposals for sales & lead generation
- Collaborated with cofounders to expand sales & marketing initiatives
- Streamlined lead flow using online forms, email templates, & automation tools
Business Owner
Money Mailer Of Wilmington
Wilmington, NC
07.2014 - 10.2015
- Deployed tactics to drive strategic growth & revenue
- Handled all business tasks including marketing, sales, bookkeeping, public relations, hiring, & more
- Generated positive cashflow by the end of Y1 Q1
Corporal (E4, Active Duty), Honorably Discharged
United States Marine Corps
Camp Lejeune, NC
01.2009 - 01.2013
Education
2 Graduate Certifications - Project Management & Digital Marketing
Cornell University
Ithaca, NY2019
Master of Science - Marketing & Public Relations
Liberty University
Lynchburg, VA2017
MBA -
Webster University
Marine Corps Base Camp Lejeune, NC2014
Double Bachelors (Music & History) -
Bob Jones University
Greenville, SC2008
Skills
- Marketing Strategy Development
- Strategic Planning & Alignment
- SaaS Product Marketing
- Multi-Channel Campaigns
- Influencer Marketing
- Search Engine Optimization
- Marketing Analytics
- Demand Lead Generation
Timeline
Marketing Director
CIPIO.ai
02.2022 - Current
Content Marketing Digital Writer
GRIN.co
10.2019 - 01.2022
Freelance Content Marketing Manager
Upwork.com
02.2019 - Current
Business Development & Marketing Manager
Premier Access Consulting
11.2015 - 12.2018
Business Owner
Money Mailer Of Wilmington
07.2014 - 10.2015
Corporal (E4, Active Duty), Honorably Discharged
United States Marine Corps
01.2009 - 01.2013
2 Graduate Certifications - Project Management & Digital Marketing
Cornell University
Master of Science - Marketing & Public Relations
Liberty University
MBA -
Webster University
Double Bachelors (Music & History) -
Bob Jones University