Talented communications professional with progressive PR background and great understanding of controlling public narratives. Decisive and confident with great verbal and written communication skills honed in stressful environments. Delivers remarkable results and engages with all members of the community.
Overview
34
34
years of professional experience
Work History
Senior Director, Public Affairs & Advocacy
Convergence Public Affairs
02.2023 - Current
Cultivated a culture of innovation by promoting creative thinking and encouraging employees to take calculated risks in pursuit of solutions.
Developed strong relationships with key partners, fostering collaboration and mutual growth opportunities.
Public and Government Affairs Manager/Corporate Communications Manager
AAA Club Alliance
Wilmington, DE
08.2016 - 11.2022
Oversaw social media presence and aligned posts to include branding and trending ideas.
Taught in-house employees strategies for successful internal and external communications.
Cultivated strong corporate image and identity with clear branding.
Developed and promoted corporate brand, images and identity to media and public.
Authored fresh and engaging press releases and prepared complete press kits.
Coordinated events from bill-signings to conferences
Worked with legislators to draft, introduce, and pass legislation
Public and Media Relations Consultant
Epic Marketing
Middletown, DE
01.2014 - 12.2016
Training business, government, and non-profit executives on social media
Working with journalists to develop stories about business and social media
Public speaking for entrepreneurs, educators, and business leaders
Consulting for academic, business, government, and non-profit organizations on traditional and social media strategy
Marketing Director
Miles Scientific
Newark, DE
06.2007 - 02.2016
Represented manufacturing company at trade shows and seminars throughout the U.S., UAE, India, Brazil, China, Japan, and Korea
Videos for product demonstration and trade missions
Written articles for trade publications
Facilitated feature stories and interviews for newspapers, radio, and television
Developed and maintained new company web site, blog, and all social media channels
Developed and maintained e-mail newsletter
Facilitated educational programs at area high schools and universities
Communications Director
Republican State Committee of Delaware
Wilmington, DE
10.2001 - 12.2006
Served all Republican elected officials and candidates through writing/editing /disseminating press releases, scheduling media interviews, and advising media strategies
Taught classes on media relations for candidates
Wrote/formatted/published GOP Newsletter Maintained several web sites for the party, elected officials, and candidates Monitored print, broadcast, and electronic media throughout the state
Developed and maintained positive relationships with editors, reporters, columnists, talk-show hosts, and bloggers Worked with public on local, statewide, and national issues Coordinated several major events (i.e GOP State Conventions, Legislative Breakfasts, special dinners)
Developed numerous e-mail newsletters for lists in excess of 10,000 e-mail addresses
Supervised campaign managers throughout the state
Reporter/Viewpoints Coordinator
Delaware State News
Wilmington, DE
01.1999 - 09.2001
Managed team of reporters on business, politics, and issues
Wrote more than 400 articles concerning the Federal Government, Delaware State
Government, County Governments, Municipal Governments, School Boards, and political races
Reviewed, edited, and published Letters to the Editor and Guest Opinions from the community
Reporter/Business Editor/News Anchor/Talk Show Producer
WILM Newsradio
Wilmington, DE
01.1991 - 01.1999
Wrote, produced, and broadcast daily business reports, covering Delaware's economic and business community
Produced talk shows on timely topics impacting Delaware
Coordinated with News Team for daily coverage of news throughout Delaware
Collected data from various sources to determine facts and opinions and fashioned into cohesive story for radio broadcast.
Drafted news headlines for broadcasting to capture listeners with clear and condensed writing.
Social Media Platforms: Youtube, Facebook, Twitter, LinkedIN, Weibo, Instagram, etc
Video Editing Software: Final Cut, Animoto, Adobe, etc
Accomplishments
Coordinated live interview between high school students and the International Space Station
Produced videos for Universities, Government Organizations, and Private Industry
Increased web traffic by 40% by improving and optimizing web content
Grew a targeted newsletter subscriber list from 3,000 to 8,000 members in just 10months
Led company to receive the Exporter of the Year Award in 2013
Written hundreds of articles for print and broadcast
Affiliations
Delaware State Chamber of Commerce
New Castle County Chamber of Commerce
Public Relations Society of America
Rotary Club of Wilmington
Marshall Steam Museum
Delaware Black Chamber of Commerce
Wilmington Fines and Fees Group
World Trade Center Delaware
Additional Information
Haile L. Alford Community Service Award from Delaware Bar Association (recognizing Fines and Fees Team)
2024 Standing Up for What’s Right & Just (SURJ) Award from Delaware Center for Justice (recognizing Fines and Fees Team)
Exporter of the Year Award from the World Trade Center Delaware
Excellence in Community Service Award from Delaware Community Reinvestment Action Council
New Castle County Chamber of Commerce Entrepreneurial Advocate of the Year
Inducted into Viral Marketing Hall of Fame
Media Advocate of the Year, Small Business Administration
Quote
The thing that I have learned is that vulnerability is at the center of fear and shame, but it is also at the center of joy and gratitude and love and belonging.
Brené Brown
Timeline
Senior Director, Public Affairs & Advocacy
Convergence Public Affairs
02.2023 - Current
Public and Government Affairs Manager/Corporate Communications Manager
AAA Club Alliance
08.2016 - 11.2022
Public and Media Relations Consultant
Epic Marketing
01.2014 - 12.2016
Marketing Director
Miles Scientific
06.2007 - 02.2016
Communications Director
Republican State Committee of Delaware
10.2001 - 12.2006
Reporter/Viewpoints Coordinator
Delaware State News
01.1999 - 09.2001
Reporter/Business Editor/News Anchor/Talk Show Producer
Student Assistant at Howard H. Baker School of Public Policy and Public AffairsStudent Assistant at Howard H. Baker School of Public Policy and Public Affairs