Ken Keuffel

• Write numerous newsletter stories on Pfeiffer's graduate and undergraduate programs in the health sciences.
• Develop written communications that are in alignment with Pfeiffer's Advancement strategy.
• Draft communications that are consistent with Pfeiffer's plans, mission, and values.
• Amplify Pfeiffer's media presence with consistent placement of my newsletter stories in newspapers.
• Have made pfeiffer.edu/news among the five most visited pages of Pfeiffer's website.
• Brainstorm with Advancement/Communications departments to determine new topics and stories.

I wear many hats in service to artists and arts organizations, including those of:

■ Ghostwriter
☛ Want to write a memoir but lack the time and inclination? Hire me to do it for you! I did all the interviews, research, and writing for the memoirs of four inspiring and insightful arts professionals, each of whom put their bylines on the books after approving their contents. The memoir subjects were:
✮Robert Beseda, an actor who served as the assistant drama dean at UNC School of the Arts;
✮Lillian Shelton, who directed the Secrest Artists Series of Wake Forest University;
✮John Sanger, a musician/entrepreneur from Virginia; and
✮Flonnie Anderson, who started the first community theater for blacks in the South and became the first black actor and director for the Little Theatre of Winston-Salem.

■ Publicist
☛ When I covered the arts for the Winston-Salem Journal, I dealt with publicists and others who were constantly pitching story ideas. I learned a lot about best PR practices in the process, and I’ve shared much of it in articles on my LinkedIn page. Hire me if you value street smarts in your relations with the media.

■ Writer of Articles Aimed at Alumni, Prospective Students
☛ A profile, feature, or Q&A on the website of your alma mater can help raise awareness of the great work you’re doing. Let’s ask an editor if we can collaborate on an article that would add to the ones I’ve filed for Rice, Appalachian State, the UNT College of Music, and UNC School of the Arts.

■ Content Writer/Editor
☛ By “content,” I mean any text you want to share with your audience. Examples might include an “About Us” section on a website, an explanatory note in a program booklet, a social media post, or a fundraising campaign’s case for support.

■ Writer/Editor of Obituaries
☛ When a president leaves office or a celebrity retires, reporters often write their obits so that such pieces are all but ready for immediate publication (aka "in the can"). I can apply the same stress-reducing procedure to the preparation of an obit for any arts professional who wants to disseminate an accurate, comprehensive account of their life's highlights.

• Utilized strong written skills to produce engaging and error-free content for several entities, including Wake Forest Baptist Health, Appalachian State University, UNC School of the Arts, and Fayetteville State University.
• Edited high-quality content for Fayetteville State University.
• Demonstrated an ability to work well under pressure and to manage multiple projects simultaneously.

• Covered all aspects of UNC School of the Arts, from policy changes to performances.
• Generated stories about multiple arts disciplines and festivals.
• Illuminated such big-picture stories as fundraising campaigns and building projects.
• Participated in editorial meetings to discuss story ideas and content.
• Proofread and fact-checked content for accuracy.
• Reported from field locations and wrote stories under tight deadlines.
• Researched and analyzed newsworthy events, trends and issues.