Kendal Johnson
Summary
Dynamic marketing professional experienced in developing creative marketing strategies and executing promotional campaigns that resonate with diverse audiences. My hands-on experience includes internships and projects that honed my skills in social media management, market research, digital marketing and event coordination with a proven ability to blend creativity and analytical insights. Known for a proactive approach to identifying emerging trends and eager to create impactful brand partnerships. Passionate about contributing fresh ideas and strategic initiatives to entertainment/consulting, advertising, brands and fast-paced industries.
Overview
4
4
years of professional experience
Work History
DIGITAL COMMUNITY ENGAGEMENT COORDINATOR
HARPER SLADE
01.2025 - Current
- Tracked progress on 100% of various projects related to digital content across major platforms.
- Created content for social media platforms that highlighted the positive impact of our organization in the community by 80%.
- Maintained up-to-date records regarding contacts, resources, and materials related to all aspects on every digital platform.
- Organized meetings with key stakeholders to discuss current initiatives and develop new ideas for collaboration.
HUMAN RESOURCES INTERN
MYHRLANE
09.2023 - 03.2024
- Collaborated on HR projects, enhancing processes and employee materials
- Updated handbooks and developed leadership training to improve onboarding efficiency and foster future leaders
- Drove 4 impactful HR projects to completion, elevating organizational efficiency by 25%
SOCIAL MEDIA MANAGER
Hampton University's JTG School of Business
01.2021 - 12.2023
- Anticipated emerging social media trends, positioning the school at the forefront of digital engagement
- Implemented new innovative approaches to captivate audience and drove digital engagement amongst the school's online presence
- Orchestrated 3 high-impact campaigns and promotions, significantly boosting student engagement and enhancing the school's visibility
MARKETING AND OUTREACH SPECIALIST
The Hope Wellness Center
06.2022 - 11.2023
- Developed marketing materials for patients services
- Created and developed targeted social media marketing campaigns for clinic
- Facilitated collaboration with healthcare teams for improving patient experiences by 50%
SUPPLY CHAIN INTERN
Brown-Forman Corporation
05.2022 - 07.2022
- Optimized administrative support for the supply chain team, leading to improved workflow and measurable productivity gains by 25%
- Implemented creative solutions for report development, resulting in more insightful vendor analysis and informed decision-making
- Streamlined vendor invoice processing and developed insightful reports, enhancing supply chain team's decision-making capabilities and operational efficiency
Education
B.S. - Business Management, Marketing Minor, Honors
Hampton University
Hampton, VA05.2024
Skills
- Strategic Management
- Project Management
- Problem Solving
- Partnership development
- Digital Marketing
- Brand Management
- Social Media Marketing
Timeline
DIGITAL COMMUNITY ENGAGEMENT COORDINATOR
HARPER SLADE
01.2025 - Current
HUMAN RESOURCES INTERN
MYHRLANE
09.2023 - 03.2024
MARKETING AND OUTREACH SPECIALIST
The Hope Wellness Center
06.2022 - 11.2023
SUPPLY CHAIN INTERN
Brown-Forman Corporation
05.2022 - 07.2022
SOCIAL MEDIA MANAGER
Hampton University's JTG School of Business
01.2021 - 12.2023
B.S. - Business Management, Marketing Minor, Honors
Hampton University
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