Summary
Overview
Work History
Education
Skills
Timeline
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Kendal Johnson

Summary

Creative and results-driven marketing professional with a passion for entertainment and cultural storytelling. Experienced in brand partnerships, experiential campaigns, and audience engagement initiatives that connect with diverse communities. Skilled in developing cohesive marketing strategies across events, activations, and creative content to elevate brand visibility and drive measurable results. Seeking to merge creativity and strategy in an entertainment or brand marketing role.

Overview

3
3
years of professional experience

Work History

Digital Marketing Manager (Contract)

Eclectic Artists
06.2025 - Current
  • - Developed and executed marketing campaigns for artists and events, including roster spotlights, artist one-sheets, and tour promotions.
  • - Collaborated on influencer outreach and organic campaign strategies, enhancing event traction and visibility by 60%.
  • - Supported content development for Instagram and TikTok to highlight artists and drive bookings, contributing to a 30% increase in audience engagement.

Digital Community Engagement Coordinator(Contract)

HARPER SLADE
01.2025 - 10.2025
  • - Managed influencer outreach and community engagement campaigns, increasing audience engagement by 80%.
  • - Created social media content and messaging that supported campaign reach to over 20K+ community members.
  • - Collaborated with partners and stakeholders to develop campaigns aligned with brand storytelling.

Human Resources & Marketing Intern

MyHRLane
09.2023 - 03.2024
  • - Supported HR and internal marketing initiatives by creating employee communications, onboarding content, and engagement campaigns.
  • - Assisted with brand development projects and internal campaigns that improved employee engagement by 50%.
  • - Developed presentations and social content for leadership initiatives, supporting recruitment marketing efforts.

Marketing & Outreach Coordinator

The Hope Wellness Center
06.2022 - 11.2023
  • - Designed and launched targeted marketing campaigns that increased patient engagement by 50% and reached 2,000+ local community members.
  • - Produced multimedia marketing materials, including social graphics, outreach flyers, and email campaigns, to boost clinic visibility.
  • - Coordinated local events and partnerships with community organizations to strengthen brand awareness.

Supply Chain Intern

Brown-Forman Corporation
05.2022 - 07.2022
  • - Supported cross-functional projects to enhance operational efficiency by 25%.
  • - Assisted in reporting and vendor analysis to support marketing-related initiatives.

Education

B.S. - Business Management, Marketing Minor

Hampton University
Hampton, VA
05.2024

Skills

  • Brand & Experiential Marketing
  • Campaign Development & Partnerships
  • Event & Tour Marketing Coordination
  • Content Strategy & Creative Production
  • Influencer & Community Engagement
  • Market Research & Trend Analysis

Timeline

Digital Marketing Manager (Contract)

Eclectic Artists
06.2025 - Current

Digital Community Engagement Coordinator(Contract)

HARPER SLADE
01.2025 - 10.2025

Human Resources & Marketing Intern

MyHRLane
09.2023 - 03.2024

Marketing & Outreach Coordinator

The Hope Wellness Center
06.2022 - 11.2023

Supply Chain Intern

Brown-Forman Corporation
05.2022 - 07.2022

B.S. - Business Management, Marketing Minor

Hampton University

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