Summary
Overview
Work History
Education
Skills
Websites
Professional Development
Languages
Timeline
Generic

KENDALEE OLMO

Princeton

Summary


Positive, upbeat, and a strategic thinker with a deep understanding of product launch, market analysis, and consumer behavior, with hands-on experience and a proven ability to exceed targets and drive success in fast-paced environments. Adept at developing and executing innovative strategies that drive brand awareness and engagement. Known for building strong relationships, delivering results, and fostering growth. Dedicated to delivering measurable results that enhance company visibility and profitability.

Overview

27
27
years of professional experience

Work History

Director, Marketing Oncology, Immunology

TEVA
05.2023 - 07.2024
  • Implemented business strategies, increasing revenue, NPV and effectively targeting new markets.
  • Conducted thorough market research to identify trends, opportunities, and competitive threats impacting company growth on a global scale.
  • Spearheaded commercial business cases with forecasting and analytics of assigned assets.
  • Presented results and insights from marketing efforts to executive leadership for informed decision-making on future business initiatives.
  • Managed vendor relationships for outsourced creative work or specialized services while maintaining budgetary control.
  • Designed brand strategy, all branding elements, campaign concept, and digital assets.



Director, US Oncology Brand Launch Lead

SANOFI GENZYME
09.2020 - 07.2022
  • Developed comprehensive launch and marketing plans in alignment with overall business goals and alliance objectives.
  • Drove significant growth in consumer engagement and therapy trial by creating personalized experiences through targeted segmentation strategies.
  • Expanded market reach and penetration by establishing strategic partnerships with key industry influencers and organizations.
  • Oversaw the creation of HCP and patient marketing material, presentations, and social media content.
  • Managed marketing budget for maximum ROI.
  • Fostered culture of innovation within marketing department, encouraging experimentation with new marketing techniques and technologies.
  • Developed and presented marketing plans and reports to executive committee.

Director, Oncology, Launch Brand

AMGEN
07.2019 - 03.2020
  • Evaluated emerging oncology therapies and market trends to identify new opportunities for business growth.
  • Developed marketing strategies and integrated campaigns.
  • Consistently met or exceeded launch readiness KPIs through effective team management and strategic planning efforts.
  • Cultivated strong relationships with stakeholders at all levels of the organization to facilitate smooth execution of projects.
  • Developed innovative marketing campaigns for U.S. increasing brand awareness.
  • Trained and guided team members to maintain high productivity and performance metrics.

Oncology Global Launch Lead

BRISTOL-MYERS SQUIBB
05.2015 - 01.2017
  • Boosted sales revenue with successful product launch in U.S. and international markets, ensuring proper strategy, messaging and positioning. (year one sales: $942MM)
  • Spearheaded efforts to build a consistent brand image across all channels, ensuring cohesive messaging worldwide.
  • Led and collaborated with cross-functional teams to develop integrated marketing campaigns that drove growth in key regions.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns worldwide.
  • Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.

Marketing, New Product Associate Director

PFIZER
05.2013 - 03.2015
  • Coordinated successful product launch with detailed planning, execution, and follow-up efforts to ensure maximum impact in ten markets.
  • Collaborated with cross-functional teams to develop innovative strategies; digital marketing campaign resulted in a market share increase of 10%.
  • Presented product updates and sales pitches to internal stakeholders, effectively communicating features and benefits to ensure buy-in from executive leadership.
  • Led large regional matrix teams across ten markets.
  • Owned regional marketing budget, short and long range forecast.

US Marketing and Sales Leader- 18 Years

Bristol Myers Squibb
03.1997 - 05.2015
  • Boosted brand awareness by developing and implementing innovative marketing campaigns.
  • Spearheaded company rebranding efforts, resulting in a refreshed corporate identity that resonated with customers.
  • Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
  • Negotiated contracts skillfully, ensuring mutually beneficial terms for both clients and the company.
  • Built professional relationships with local influencers to successfully boost reputation within the specialist and primary care community; cardiovascular, CNS and diabetes.
  • Organized productive regional meetings focused on increasing cross-functional collaboration between teams in different territories.
  • Managed key accounts effectively, maintaining long-term partnerships and maximizing revenue opportunities.
  • Cultivated a winning sales culture that fostered teamwork, motivation, and shared success among team members.

Education

Bachelor of Consumer Sciences - Business Administration

UNIVERSITY OF MASSACHUSETTS
Amherst, Massachusetts

Skills

  • Product Launch
  • Strategic planning
  • Marketing analytics
  • Global Marketing
  • Business planning
  • Partnerships and alliances
  • Relationship building
  • Creativity and innovation

Professional Development

Executive Presence and Influence: Persuasive Leadership Development - Wharton, University of Pennsylvania

Languages

Spanish
Native or Bilingual

Timeline

Director, Marketing Oncology, Immunology

TEVA
05.2023 - 07.2024

Director, US Oncology Brand Launch Lead

SANOFI GENZYME
09.2020 - 07.2022

Director, Oncology, Launch Brand

AMGEN
07.2019 - 03.2020

Oncology Global Launch Lead

BRISTOL-MYERS SQUIBB
05.2015 - 01.2017

Marketing, New Product Associate Director

PFIZER
05.2013 - 03.2015

US Marketing and Sales Leader- 18 Years

Bristol Myers Squibb
03.1997 - 05.2015

Bachelor of Consumer Sciences - Business Administration

UNIVERSITY OF MASSACHUSETTS

Similar Profiles

CREATE PROFILE
KENDALEE OLMO