Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
Generic

KENDALINE WATT

Boynton Beach,FL

Summary

Dynamic and team-focused marketing leader with 6+ years of experience in global brand management and new product development including managing multi-million dollar categories at a Fortune 250 Company. Eager to support companies with top-class skills, and to develop brand strategies that will successfully achieve business goals.

Overview

7
7
years of professional experience

Work History

Marketing Manager, Home: Yankee Candle, Food Saver, Crockpot & Mr. Coffee

Newell Brands, Inc.
01.2023 - Current
  • Streamlining in-store merchandising for 220+ projects across brands, ensuring delivery on time, cost and quality
  • Optimizing Yankee Candle rebrand by identifying resource gaps and leveraging vendor and agency relationships
  • Spearheading vision to drive productivity by integrating $9M of in-store POP displays across 3 businesses
  • Partnering with Brand, Customer Planning & Operations to execute and deliver the annual merchandising plan.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Boosted sales performance through creation of engaging promotional materials and targeted advertising strategies.
  • Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.

Product Marketing Manager, Wellness: Sunbeam & Bionaire

Newell Brands, Inc.
03.2022 - 01.2023
  • Managed $166M 3-year innovation pipeline of market-disrupting ideas rooted in consumer and market insights
  • Developed foundation of 5-year Wellness strategy projected to deliver a compound annual growth rate +20%
  • Expanded category profitability by driving full placement of Sunbeam's AdvancedHeat medical device at top retailer Walmart with premium positioning, expanding brand price tier and exceeding portfolio mix by 10% GM
  • Led a group of marketers, mentoring them on development phases, 360 consumer branding and project P&L
  • Drove all brand and product decisions serving as key contact for design, omnichannel, sales, finance & R&D
  • Increased category productivity by reducing product platforms by 9%, rationalizing skus by 20%, simplifying portfolio with harmonized parts, improving sourcing process and consolidating sourcing partners by 20%.

Associate Product Manager, Heated Cooking: Oster & Calphalon

Newell Brands, Inc.
10.2021 - 03.2022
  • Managed product lifecycle and led 10 projects through development, projecting $60M in combined 3yr revenue
  • Created key messaging, communications & positioning for Calphalon's Dual-Action Oven at Department Specialty
  • Strengthened innovation sell-in strategy at Walmart and Target by creating competitive value proposition and driving cost savings, increasing GM by +5% in less than 5 months despite supply chain and inflationary challenges.

Associate Brand Manager, One Pot: Crockpot

Newell Brands, Inc.
10.2019 - 10.2021
  • Led Crockpot's exclusive-design licensing program under celebrity Joanna Gaines' brand Hearth & HandTM adding $20M in incremental sales, receiving dual shelf placement at Target, and later generating 2 new partnerships
  • Designed, directed, and served as main talent in 4 innovation videos, amplifying enthusiasm for launch & sell-in
  • Created brand marketing strategies for One Pot's top growth segments totaling $25M+ in 3-year revenue
  • Developed Away-From-Home product line by leveraging analyses of consumer behavior insights and market trends, partnered with design team, resulting in a $7.5M opportunity with 3-year retail & use-case scalability
  • Coordinated visual brand refresh of 500+ packaging & digital assets and entire shelf redesign driving +23% POS.

Assistant Brand Manager, Food Prep & Blending: Oster & Sunbeam

Newell Brands, Inc.
06.2017 - 10.2019
  • Launched Oster's HeatSoft mixer, gaining full placement at Target and making Time's Best Inventions of 2018
  • Collaborated on global product launches of category projects totaling $70M in projected 3 year revenue
  • Generated 20+ concepts to fill innovation pipeline, created 5 selling decks & conducted direct consumer research.

Education

MBA - Marketing

Lynn University

Bachelor of Science - Public Relations & Communications

University of Florida

Skills

  • Leadership
  • CPG
  • Brand Strategy
  • Global Product Innovation
  • Marketing Plans
  • Brand Communications
  • Project Management
  • Collaboration
  • Consumer Insights
  • Creative Storytelling
  • Pricing Strategies
  • Google Analytics
  • Microsoft Office
  • Data Analysis
  • Training and Development
  • Budget Administration
  • Public and Media Relations
  • SEO Optimization
  • P&L Management

Websites

Accomplishments

  • Launched 10 innovation projects from concept creation to launch, growing categories from x to x.
  • Founded Marketing & Capabilities pillar, managing 8 marketing colleagues to identify and leverage competitive insights, giving presentations to leadership executives and global attendance of 500+ people.

Timeline

Marketing Manager, Home: Yankee Candle, Food Saver, Crockpot & Mr. Coffee

Newell Brands, Inc.
01.2023 - Current

Product Marketing Manager, Wellness: Sunbeam & Bionaire

Newell Brands, Inc.
03.2022 - 01.2023

Associate Product Manager, Heated Cooking: Oster & Calphalon

Newell Brands, Inc.
10.2021 - 03.2022

Associate Brand Manager, One Pot: Crockpot

Newell Brands, Inc.
10.2019 - 10.2021

Assistant Brand Manager, Food Prep & Blending: Oster & Sunbeam

Newell Brands, Inc.
06.2017 - 10.2019

MBA - Marketing

Lynn University

Bachelor of Science - Public Relations & Communications

University of Florida

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