Kendall Conwell
Fort Lauderdale
Summary
Dynamic Email Marketing Specialist with comprehensive ownership of the outbound email channel across diverse sectors, including sales, charter, retail, events, and crew placement. Expertise in managing high-volume campaign execution, averaging four to five emails daily and over 40 weekly, while ensuring meticulous prioritization, sequencing, quality assurance, and risk management to safeguard deliverability and achieve error-free deployments. Proven track record in leading end-to-end email lifecycle strategies encompassing workflow design, segmentation logic, content structuring, A/B testing, and continuous optimization. Successfully transformed charter email strategies from blanket sends to targeted campaigns, streamlined core templates across multiple functions, and consolidated weekly email volume while enhancing overall impact and engagement.
Overview
5
5
years of professional experience
Work History
Email Marketing Specialist
Denison Yachting
Fort Lauderdale, FL, USA
03.2025 - Current
- Own end-to-end email lifecycle strategy and execution.
- Own high-volume email production, lifecycle automation, and event marketing execution
- Increased efficiency and reduced overall email volume through strategic template and process improvements
- Expanded responsibilities into targeted campaign strategy and list hygiene support without full CRM ownership
- Maintained error-free email execution after assuming full control of email creation and scheduling while reducing weekly volume from 30+ emails to eight.
- Functions as the operational owner and risk buffer for the company’s entire email channel
Marketing Specialist
26 North Yachts
Fort Lauderdale, FL, USA
09.2024 - 02.2025
- Implement SEO strategies, improving website visibility and search rankings.
- Manage social media campaigns, increasing audience engagement.
- Utilize Google Search Console and competitive analysis for content optimization.
Social Media Marketing Coordinator
Wheaton College Athletics
Norton, MA, USA
08.2021 - 05.2024
- Developed content strategies that increased brand engagement.
- Optimized posts using SEO and keyword strategies for better reach.
- Managed a team of student workers, delegating tasks for content creation, scheduling, and social media campaigns to ensure timely execution.
Social Media Manager (Internship)
Burdash Bikinis
Miami, FL, USA
12.2022 - 06.2023
- Developed and executed social media campaigns and strategies, increasing brand engagement, building an authentic brand presence, and optimizing social media channels.
- Managed influencer partnerships, negotiated marketing deals, and created compelling content.
Education
Bachelor of Science - Business Administration And Management
Wheaton College
MA12.2024
High School Diploma - undefined
The Ethel Walker School
12.2020
Skills
- A/B Testing
- HTML
- Partnership marketing
- Microsoft Suite
- Event marketing
- Content strategy
- SEO & Keyword Research
- Growth marketing strategy
- HubSpot
- Microsoft Office
- Project management
- Communication skills
Languages
English
Timeline
Email Marketing Specialist
Denison Yachting
03.2025 - Current
Marketing Specialist
26 North Yachts
09.2024 - 02.2025
Social Media Manager (Internship)
Burdash Bikinis
12.2022 - 06.2023
Social Media Marketing Coordinator
Wheaton College Athletics
08.2021 - 05.2024
High School Diploma - undefined
The Ethel Walker School
Bachelor of Science - Business Administration And Management
Wheaton College