Lead and manage business, promotions, distribution, innovations, sales, and pricing initiatives for High-End brands for the leading global brewer that produces and markets the world’s best-selling beers including Budweiser, Bud Light, and Stella Artois.
• Develop and implement sales strategies to maximize results for Stella Artois, Michelob ULTRA extensions, and all craft brands in off-premise accounts in the Midwest states of MO, IA, KS, NE, ND, SD, MN, WY, ID, MT, UT, and CO.
• Cultivate and build productive relationships with small and large format retailers including Hy-Vee, Schnucks, Dierbergs, Casey’s, Kum & Go, and Total Wine & More collectively generating annual sales of 5.1 million cases in 2021.
• Manage multi-state initiatives and programs including developing state/MCA brand priorities, High End retail plans, securing multi-brewery budgets, and preparing & presenting sales reviews both internally & externally.
• Develop and pursue strategies to deliver profitable sales growth for High End brands utilizing a variety of analytical resources including PowerBI, IRI, and iDig/VIP.