Talented professional considered knowledgeable leader and dedicated problem solver. Brings 29 years of valuable expertise to forward company objectives. Attentive to detail with experience in coordinating projects, programs and improvements.
Overview
28
28
years of professional experience
Work History
Multi Channel Marketing Program Manager
National Wholesale
10.1995 - 02.2024
Collaborated with business leadership to set priorities based on business needs, resource capacity and risk exposure.
Championed best practices in project management, fostering a culture of continuous improvement.
Established team priorities, maintained schedules and monitored performance.
Proved successful working within tight deadlines and a fast-paced environment.
Learned and adapted quickly to new technology and software applications.
Proven ability to learn quickly and adapt to new situations.
Excellent communication skills, both verbal and written.
Demonstrated strong organizational and time management skills while managing multiple projects.
Identified issues, analyzed information and provided solutions to problems.
Developed strong organizational and communication skills through coursework and volunteer activities.
Gained strong leadership skills by managing projects from start to finish.
Used critical thinking to break down problems, evaluate solutions and make decisions.
Exercised leadership capabilities by successfully motivating and inspiring others.
Organized and detail-oriented with a strong work ethic.
Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
Paid attention to detail while completing assignments.
Participated in team projects, demonstrating an ability to work collaboratively and effectively.
Strengthened communication skills through regular interactions with others.
Adaptable and proficient in learning new concepts quickly and efficiently.
Cultivated interpersonal skills by building positive relationships with others.
Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
Self-motivated, with a strong sense of personal responsibility.
Set strategies and directed execution of marketing initiatives for e-commerce
Create strategic marketing plans to drive sales, conversions and KPIs based on analytics, web metrics and industry trends
Managed strategic email programs, leveraging online consumer behavior to define customer experience and optimize messages relevant through targeting and automation through Bronto and Dot Digital
Defined the customer experience by delivering compelling branded content and site functionality by working close with internal creative and technology resources
Contributed to complex projects and upgraded web site functionality and enhanced user experience
SEO, SEM, Social Media, CRM and Marketing Automation
Established strong relationships with key stakeholders, ensuring support for program initiatives.
Established milestones and objectives based on input from functional areas and stakeholders.
Identified program obstacles and communicated possible impacts to team.
Controlled resources and assets for department activities to comply with industry standards.
Streamlined communication channels to facilitate efficient collaboration among team members and stakeholders.
Developed strategic plans, setting clear objectives and achievable milestones for the team.
Managed cross-functional teams for successful project completion within deadlines and budgets.
Managed senior-level personnel working in marketing and sales capacities.
Built teams to address project goals and objectives for multiple projects.
Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
Developed and maintained logistics workflows, procedures and reports.
Participated in vendor selection and management process for program initiatives.
Demonstrated strong writing and presentation skills to develop briefs, memorandums and analytical reports for clients.
Negotiated contracts with vendors, securing favorable terms that supported budgetary constraints.
Managed multiple strategic projects with numerous sub-projects or workstreams.
Delivered high-quality results by setting performance metrics and monitoring progress against targets.