Kendall Pritchard

Store Manager | The Cami Girl

• Managed daily store operations, including opening/closing procedures, cash handling, and maintaining a clean, customer-ready retail environment.
• Engaged with in-store customers to understand their needs, offer personalized styling advice, and drive sales through strong product knowledge and customer rapport.
• Balanced in-store retail responsibilities with managing the website and social media accounts to promote new arrivals, sales, and seasonal collections, driving traffic both online and in-store.
• Oversaw end-to-end order fulfillment across multiple platforms (e-commerce, Amazon, eBay, phone), ensuring all orders were processed, packed, and shipped within 48 hours.
• Maintained accurate inventory across in-store and online channels, updating stock levels and product listings to support merchandising and sales goals.
• Provided exceptional customer service by responding to order inquiries and general questions via email and phone within 24 hours.
• Led and scheduled a small retail team, ensuring shift coverage, task delegation, and performance support; filled in as needed to maintain smooth operations.
• Handled payroll processing using ADP, and facilitated onboarding for new hires, promoting a positive and productive work culture.
• Uploaded new product information and imagery to online platforms, supporting seasonal product launches, and ongoing inventory management in a fashion retail setting.

• Led the influencer marketing strategy across Instagram, TikTok, Facebook, and YouTube to drive brand awareness, increase engagement, and generate conversions.
• Researched, vetted, and recruited high-performing influencers and content creators using digital tools and analytics platforms to ensure high-quality brand representation.
• Negotiated and executed contracts for paid media partnerships, collaborating with PR agencies and talent representatives to align deliverables with brand goals.
• Developed and launched paid media campaigns across multiple social platforms, tailoring messaging and content for each channel's audience and engagement style.
• Collaborated closely with brand managers to gather and apply consumer feedback, refine campaign messaging, and strengthen audience targeting.
• Tracked, analyzed, and presented campaign performance data and KPIs weekly, using platforms such as Google Analytics, Meta Ads Manager, and other performance dashboards.
• Increased brand social following by 60% within the first eight months of launch through strategic influencer collaborations and optimized paid media campaigns.
• Supported LifeMD’s telehealth services—including skincare, acne, hair loss, and weight loss treatment—by working directly with real customers online and in person to ensure they received personalized diagnoses and high-quality care plans.

• Supported daily front-desk operations while delivering exceptional service and maintaining a welcoming, professional environment for clients.
• Collaborated with nurses and estheticians to create and implement individualized care plans, ensuring strict compliance with HIPAA and medical privacy standards.
• Conducted comprehensive patient intake assessments to support treatment planning for medical staff.
• Scheduled and managed calendars for all injectors and aestheticians, ensuring efficient use of time and optimal patient flow.
• Educated clients on professional skincare products and procedures, specializing in SkinMedica and SkinBetter, to support treatment outcomes, and drive retail sales.
• Acted as the primary liaison between clients and the CEO, handling daily communications, scheduling, feedback, and customer concerns with discretion and professionalism.
• Organized and executed 4–6 promotional events annually, supporting new product launches, service promotions, and client engagement efforts.
• Led retail operations, including product sales, inventory tracking, and merchandising; built and maintained the company’s website, and managed social media accounts to boost visibility and customer engagement over the last four years.

• Worked on-site at Col d’Orcia vineyard in Tuscany, gaining hands-on experience with vineyard operations, wine production, and regional branding strategies.
• Assisted vineyards in developing tailored marketing strategies to successfully penetrate the U.S. Wine market, focusing on understanding American consumer preferences, competitive positioning, and distribution channels.
• Conducted in-depth market research and analysis on the U.S. Wine consumption trends, price sensitivity, and brand perception to inform marketing and sales tactics.
• Collaborated with vineyard and export teams to craft messaging that highlights unique terroir, production methods, and heritage to appeal to American wine buyers and importers.
• Supported the creation of promotional materials and digital campaigns aimed at increasing brand awareness and market share in the competitive U.S. wine landscape.
• Facilitated communication between European producers and U.S.-based distributors and retailers to optimize supply chain and marketing alignment.