I bring a project manager's mindset to the table, honed by experience developing comprehensive documentation, tracking performance metrics, mitigating risks, and managing schedules and resources effectively, while also being an athlete myself. My background in sports and entertainment marketing, coupled with skills in social media, digital marketing, and public relations, allows me to understand and connect with target audiences. I'm driven by a desire to create impactful and engaging content, informed by an interest in understanding human behavior and the nuances of effective communication.
Work History
Sports and Entertainment Marketer
Raleigh Summer Youth Employment Program
Raleigh, NC
06.2025 - Current
Collaborated with team members to create content for social media platforms.
Developed marketing materials for community outreach events and programs.
Conducted research on youth employment trends to inform marketing strategies.
Designed promotional materials, such as brochures, flyers, and signage.
Helped the WNBA get more connected to Gen Z and their trends.
Increased revenue by designing and enacting marketing strategies within budget parameters, as well as studying key consumer and market data.
Facilitated growth and increased brand awareness by working with the sales team to build and maintain key business relationships.
Assisted in developing project plans and documentation for team use.
Collected feedback from team members to improve project processes continuously.
Education
Rolesville High School
Rolesville, NC
Skills
Team collaboration
Problem solving
Marketing strategy
Consumer insights
Communication
Content creation
Social media management
Brand awareness
Strategic thinking
Digital advertising
Proposal development
Marketing
Public relations
Presentation creation
Social media marketing
Marketing materials design
Project management
Visual storytelling
Copy editing
Editing skills
Editing and proofreading
Mastery of english grammar
Problem-solving
Social media updates
Accomplishments
Honors Student
National Junior Honors Society
DECA
Part of the Project Management Academy at Rolesville High School
Raleigh Summer Youth Program Participant -Health at Raleigh Summer Youth Employment ProgramRaleigh Summer Youth Program Participant -Health at Raleigh Summer Youth Employment Program