Kendall Villani
Charleston,SC
Summary
Customer-focused marketing professional with 7+ years of experience in digital marketing, client communication, and brand storytelling, along with experience in retail settings. Experienced in supporting furniture retailers, custom home builders, and residential and commercial contractors through organic and paid social media marketing. Passionate about interior design, home furnishings, and creating welcoming, personalized customer experiences. Brings strong communication and organizational skills, computer proficiency, and a creative, service-oriented approach to helping clients find the right products and solutions.
Overview
10
10
years of professional experience
Work History
Optimization Strategist, Paid Social
LocaliQ, Gannett
04.2025 - Current
- Manage $300k-$750k in monthly paid social ad spend across Facebook, Instagram, and Snapchat for executive accounts in industries such as healthcare, home services, and retail, keeping pacing and KPI targets aligned at scale.
- Execute and optimize 30+ concurrent paid social campaigns using performance data to identify opportunities to improve audience engagement through A/B testing, audience segmentation, and regular analysis.
- Translate complex performance data into clear recommendations for creative direction and targeting, shaping campaign performance and client outcomes.
- Develop ad creative strategies informed by platform trends, audience behavior insights, and campaign analytics, driving targeted messaging.
- Collaborate with account, sales, and creative teams to maintain campaign quality, speed workflows, and support scalable growth processes.
- Maintain high-touch client relationships through proactive communication and strategic guidance.
Social Media Manager
LocaliQ, Gannett
12.2020 - 04.2025
- Developed and managed organic social media strategies and content across Instagram, Facebook, X, Pinterest, LinkedIn, and TikTok for a diverse client portfolio including furniture retailers, custom home builders, contractors, healthcare facilities, and more.
- Created and scheduled social content calendars, developing targeted messaging that integrated planned campaigns with timely trends and industry news to maximize audience engagement.
- Created social graphics and short-form video content. Collaborated with designers to develop creative concepts, provide direction, and maintain consistent brand identity.
- Drove measurable social growth through data-informed content strategy, consistently achieving up to 110% month-over-month engagement growth.
- Monitored community engagement and brand reputation across social channels, responded to customer inquiries and feedback, and addressed issues proactively.
- Trained and mentored team members and contractors, reworked workflows, and piloted new products to improve efficiency and output quality.
- Analyzed social performance and prepared monthly reports with actionable recommendations, identifying key opportunities for content enhancement and audience growth.
Leasing Consultant
Hamilton Pointe Apartments (MAA)
Chattanooga, TN
08.2020 - 12.2020
- Secured and executed lease agreements, facilitated renewals, and processed applicant background screenings, supporting leasing and occupancy goals.
- Supported sales efforts by engaging with prospective residents and families, addressing inquiries, communicating community value, and helping them identify living options that met their needs.
- Managed CRM activity, followed up with leads, scheduled appointments, and supported sales and occupancy goals through prospective resident outreach and relationship development.
- Built and maintained positive relationships with residents and families through attentive service, ongoing communication, and personalized support.
- Supported property marketing, organized resident events, and led community and apartment tours to showcase property features and deliver a welcoming customer experience.
- Responded to resident and prospect questions, addressed concerns, and coordinated with team members to provide helpful, timely service.
Social Media Specialist, Buyer, and Sales Clerk
The Crate Boutique
Greenville, NC
07.2016 - 07.2020
- Grew Facebook VIP community from 7,000 to 11,500 members through targeted social media outreach and customer engagement.
- Managed Instagram and Facebook content, website updates, and marketing campaigns to support brand awareness, customer engagement, and retail sales.
- Helped drive boutique to highest revenue in four years through targeted marketing campaigns.
- Ordered merchandise and managed in-store displays while supporting remote buying to enhance inventory flow and customer experience.
- Hired and trained staff, managed schedules, and oversaw daily cash operations and bank deposits for sales reaching $20,000 per day.
Education
Bachelor of Science - Business Administration, Marketing
East Carolina University, College of Business
Greenville, NC05-2020
Skills
- Customer service
- Sales and customer relations
- Relationship management
- Retail operations
- POS systems (Shopify POS)
- Upselling and cross-selling
- Visual merchandising
- Product recommendations
- Client communication
- Interior design and home furnishings knowledge
- Computer proficiency
- Salesforce
- Microsoft Suite
- Canva
- Audience engagement
- Social media strategy
- Brand development and awareness
- Meta Ads Manager
Timeline
Optimization Strategist, Paid Social
LocaliQ, Gannett
04.2025 - Current
Social Media Manager
LocaliQ, Gannett
12.2020 - 04.2025
Leasing Consultant
Hamilton Pointe Apartments (MAA)
08.2020 - 12.2020
Social Media Specialist, Buyer, and Sales Clerk
The Crate Boutique
07.2016 - 07.2020
Bachelor of Science - Business Administration, Marketing
East Carolina University, College of Business