Summary
Overview
Work History
Education
Skills
Timeline
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KENDELL PALMQUIST

KENDELL PALMQUIST

Columbia,MO

Summary

Dynamic and results-oriented professional with a robust entrepreneurial background, excelling in lifecycle marketing, email marketing, and performance marketing. Proven track record in driving revenue growth, strategic oversight, and execution of high-impact strategies in fast-paced environments. Expertise in recurring revenue models, mergers, and acquisitions. Adept at building genuine relationships, enhancing customer experiences, and maximizing ROI. Collaborative leader with a hands-on approach, dedicated to fostering a lead-by-example culture.

Overview

9
9
years of professional experience

Work History

DIRECTOR & HEAD OF MARKETING

Club Car Wash Headquarters
01.2021 - 05.2024
  • Led all facets of marketing and sales operations, reporting directly to the C-Suite
  • Guided a dynamic team to achieve outstanding results, driving the brand's success
  • Implemented strategic initiatives, significantly enhancing the company's market presence and customer engagement.

SELECT ACHIEVEMENTS:

  • Promoted to Director of Marketing after just 3 months, demonstrating exceptional leadership and cross-functional collaboration.
  • Implemented strategic marketing initiatives that propelled remarkable 529% surge in total business revenue and drove notable 478% increase in total member volume, showcasing consistent 20% average per-site year-over-year growth.
  • Led negotiations and maintenance of all marketing partnerships, including high-profile collaborations with key partners such as Travis Kelce.
  • Featured in AutoLaundry News and Professional Carwash Magazines.

BRAND MANAGER

Vista Outdoor Corporate
01.2019 - 01.2020
  • Directed comprehensive brand identities and initiatives for three companies in the outdoor products and tactical industry (Eagle Industries, Blackhawk and Uncle Mikes).
  • Increased brand engagement by 35% through strategically created captivating content.
  • Strategically emphasized the creation of captivating content and fostering meaningful relationships with key brand partners, particularly within the law enforcement and military sectors.
  • Fostered meaningful relationships with key brand partners, leading to a 20% increase in partnership deals within the law enforcement and military sectors.

ASSISTANT PRODUCT MANAGER

Vista Outdoor Corporate
01.2017 - 01.2018
  • Engineered and curated specialized apparel and hard goods tailored for the Navy's top-tier operators and law enforcement
  • Developed 15+ innovative product lines that enhanced operational efficiency by 25%.
  • Managed the entire product lifecycle, collaborating closely with stakeholders to ensure precision, durability, and cutting-edge functionality consistently met the exacting standards of these elite forces.
  • Achieved a 98% approval rate from end-users, reinforcing product reliability and performance.

ASSISTANT BUYER

Payless ShoeSource
01.2015 - 01.2017
  • Supported the buying team in selecting and procuring footwear products for the Women's North America Sandals, Men's International, and Athletics departments.
  • Contributed to a 15% increase in seasonal sales by identifying and procuring high-demand products.
  • Played a key role in the elite Champion Europe collaboration brand, driving a 20% uplift in brand recognition and market penetration.

Education

B.S., Textile and Apparel Management - Marketing And Merchandising

University of Missouri
Columbia, MO
12.2014

Skills

  • Lifecycle Marketing Expertise: Proficient in email, SMS, and push notification marketing
  • Data-Driven: Skilled at utilizing insights from data to drive email strategies from ideation to execution
  • Performance Marketing: Extensive experience in the performance marketing and lead generation industry
  • Analytical Skills: Highly analytical with hands-on expertise in using first-party data and BI tools (eg, Looker, Excel/G-Suite)
  • Campaign Optimization: Proven experience in developing and optimizing omni-channel campaigns to maximize revenue and engagement
  • Hands-On Approach: Known for rolling up sleeves and delivering results in fast-paced, dynamic environments

Timeline

DIRECTOR & HEAD OF MARKETING

Club Car Wash Headquarters
01.2021 - 05.2024

BRAND MANAGER

Vista Outdoor Corporate
01.2019 - 01.2020

ASSISTANT PRODUCT MANAGER

Vista Outdoor Corporate
01.2017 - 01.2018

ASSISTANT BUYER

Payless ShoeSource
01.2015 - 01.2017

B.S., Textile and Apparel Management - Marketing And Merchandising

University of Missouri
KENDELL PALMQUIST