Kendra Anderson
Auburn,GA
Summary
Dynamic leader with extensive experience at Modern Luxury Media, specializing in CRM management and relationship building. Successfully elevated client portfolios by spearheading innovative advertising campaigns that generated over $1M in revenue. Possesses expertise in both digital and print marketing, complemented by strong capabilities in creative direction and strategic planning, consistently driving client satisfaction and business growth.
Overview
15
15
years of professional experience
Work History
Advertising Director
Modern Luxury Media
Atlanta, GA
01.2022 - Current
- Sell print, digital, social, and experiential products to luxury brands on a local, regional, and national level.
- Manage campaigns for local, regional, and national accounts, maintaining over a $1M book of business.
- Maintain and grow active accounts with white glove service and strategic advertising campaigns.
- Specifically, oversee real estate partnerships.
- Research target accounts, and prospect new business.
- Strategize, prepare, and present effective marketing solutions across multiple platforms to luxury brands.
- Create campaign recap reports that track the progress of advertising campaigns and performance metrics.
- Work closely with the Market President to track monthly sales revenue, as well as to keep the team motivated.
- Accompany Account Executives on sales calls.
- Assist and oversee ideas and initiatives to increase revenue, including Real Estate Awards.
- Execute promotional activities, such as email campaigns, in order to generate leads.
- Work closely with the production department regarding layout, high-impact units, special sections, and creative.
- Collaborate with the editorial team on sponsored features, custom content, and front covers to boost sales revenue.
- Support the Events & Marketing Team with turn-key and signature events through sponsorship revenue and client management.
- Engage in professional networking events, support client functions as a collaborative media entity, and attend our signature events monthly.
Senior Account Executive
Modern Luxury Media
Atlanta, GA
05.2013 - 02.2019
- Sold print, digital, social, and experiential products to local luxury brands by assigned categories.
- Attended networking events and our signature events.
- Handled key accounts within real estate, travel, and wealth management.
Account Executive
Montgomery Advertiser
Montgomery, AL
06.2011 - 05.2013
- Adopted an organized sales method to advance the promotion of print and digital offerings within specified local territory.
- Crafted detailed proposals for marketing initiatives.
- Managed and expanded existing client accounts.
- Cultivated relationships with clients through exceptional customer service.
- Secured new business with strategic cold-calling through special themed sections.
Talent Development Program Participant
Montgomery Advertiser
Montgomery, AL
06.2011 - 09.2011
- Recruited into Gannett’s TDP (for recent college graduates) and placed at the Montgomery Advertiser for ten-week program as an Account Executive
- Upon completion was extended permanent position by Director of Marketing & Sales
- Participated in bi-weekly training webinars, and on-site multi-media sales training
Writer
Cluster magazine
Tallahassee, FL
09.2010 - 05.2011
- Pitched story ideas, decided editorial content and wrote articles for Florida A&M University’s corporate-relations magazine
Editorial intern
Tallahassee Democrat
Tallahassee, FL
01.2011 - 04.2011
- Pitched story ideas; wrote two to four local news articles weekly in a fast-paced environment under deadline pressure
- Covered live events; created multimedia pieces
Editorial intern
Cosmopolitan magazine
New York, NY
12.2010 - 01.2011
- Conducted research; took polls and surveys; transcribed and conducted interviews; and assisted editors
Editorial Intern
Tallahassee magazine
Tallahassee, FL
05.2010 - 08.2010
- Researched and wrote short as well as in-depth articles
Education
Media Sales Institute -
Media Sales Institute
Tallahassee, FL05.2011
Florida A&M University - Journalism, Business
Florida A&M University
Tallahassee, FL04.2011
Magazine University Summer Seminar Series -
Magazine University
New York07.2010
Skills
- CRM management
- Google (Slides, Docs, and Sheets)
- Creative direction
- Event planning
- Multicultural marketing
- Influencer marketing
- Campaign pitching
- Email marketing
- Pipeline management
- Advertising analytics
- Developing presentations
- Canva
- Print advertising
- Team supervision
- Strategic planning
- Campaign management
- Presentation skills
- Relationship management
- Social media advertising
- CRM management
- Digital marketing
- Proposal development
- Customer communication
- Cold calling
- Account management
Affiliations
- Florida A&M University’s Kappa Tau Alpha Journalism Honor Society
- Gannett’s Talent Development Program
Accomplishments
- School of Journalism & Graphic Communication Scholarship, 2007-2011
- Dean’s List, 2007-2010
- Honor Roll, 2008-2009
- National Society of Collegiate Scholars, 2008
References
References available upon request.
Timeline
Advertising Director
Modern Luxury Media
01.2022 - Current
Senior Account Executive
Modern Luxury Media
05.2013 - 02.2019
Account Executive
Montgomery Advertiser
06.2011 - 05.2013
Talent Development Program Participant
Montgomery Advertiser
06.2011 - 09.2011
Editorial intern
Tallahassee Democrat
01.2011 - 04.2011
Editorial intern
Cosmopolitan magazine
12.2010 - 01.2011
Writer
Cluster magazine
09.2010 - 05.2011
Editorial Intern
Tallahassee magazine
05.2010 - 08.2010
Media Sales Institute -
Media Sales Institute
Florida A&M University - Journalism, Business
Florida A&M University
Magazine University Summer Seminar Series -
Magazine University
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