Kendra Haywood
Senior Sales And Marketing Executive
Palm Beach Gardens,FL
Summary
Senior Sales, Marketing and Investor Relations Executive with twenty years of experience in fund raising for hedge funds, asset managers and non-profits. Proven track record across a wide variety of fund strategies and different investor types. Extensive relationships across family offices, high and ultra high net worth individuals as well as institutional clients. Experienced at working alongside other senior management, and together with clients, to raise capital and create and launch new products. Skilled leader, project manager and speaker.
Overview
25
25
years of professional experience
5
5
years of post-secondary education
5
5
Certifications
Work History
Co-Founder and Board Chair
Alliance Of Families Fighting Pancreatic Cancer
01.2012 - Current
- Co-Founded the Alliance of Families Fighting Pancreatic Cancer (AFFPC) in 2012, following the passing of my father from this disease. The AFFPC occupies a central role in uniting several other grass-roots foundations and groups to promote awareness, raise funds for research and support patients, families and survivors.
- Solely responsible for the Annual Pancreatic Soiree, which is the organizations annual fund raising event, held at Old Palm Golf club and attracting over 200 attendees each year. This event has raised in excess of $1mm for cutting edge genetic research and patient advocacy over the past 5 events.
- Established key partnerships and sponsorships with Beth Israel Deaconess Medical Center and Berg Health to fund and promote innovative research programs.
Marketing Executive
BPG Bio Inc.
02.2023 - 10.2024
- Planned and coordinated investor engagement events, including investor days, dinners, and informal gatherings, fostering meaningful connections between investors and the company.
- Introduced individual investors, family offices, and small hedge funds, successfully securing commitments that significantly contributed to BPG Bio's funding.
- Worked with senior management to customize pitch decks and investor-related marketing materials to clearly convey BPG Bio's value proposition, enhancing the company's appeal to potential investors.
Global Head of US Fund Sales & Investor Relations
BTG Pactual
07.2009 - 01.2012
- Instrumental in building the US hedge fund business from the ground up by both identifying new potential investors and bringing in my established relationships across family offices, high & ultra high net worth individuals as well as endowments, foundations, insurance companies and pension funds.
- Raised substantial assets for several of the BTG Pactual funds, including approximately $1 bn for the flagship Global Emerging Market Macro fund (GEMM) assets taking the AUM to in excess of $2bn.
- Launched the Distressed Mortgage Fund in partnership with the Managing Partner in charge of mortgage products and the COO. In addition to fund raising, was responsible for creating all the marketing materials including the due diligence questionnaire.
- Solely responsible for bringing a large key client to the firm, who not only invested across variety of BTG funds, but also created a US rates focused managed account.
- Managed a team that developed and executed a comprehensive Investor Relations and market intelligence program for investor audience and internal stakeholders. The team maintained and developed Investor Relations database, sent weekly performance reports, wrote/edited newsletters, maintained the Investor DDQ, compiled client/prospect reports, created and updated marketing materials and reviewing subscription documents.
Director, Head of Sales and Marketing
Sailfish Capital Partners, LLC
08.2005 - 04.2008
- Headed all Investor Relations, Marketing and Client Communications efforts for the company and their Multi-Strategy Fixed Income Fund the Long/Short Equity Fund.
- Raised in excess of $1bn in new funds, growing assets from $1.2bn to approximately $2.2bn.
- In 2007, solely responsible for re-negotiating and extending the commitment of around $750mm of existing investor’s capital (predominately U.S. Based investors) for an additional one year hard lock.
- Reported directly to the Managing Partners and, as part of the management team, worked closely with the COO, CFO and CRO.
- Worked on new business development, providing investor and industry feedback; instrumental in the planning, launch and initial capital raise for the Long/Short equity Fund in 2006.
- Oversaw communications and meetings with approximately 200 investors across the U.S., Europe, Asia and Latin America. Continued to manage relationships and all communications during the Fund’s wind down and return of capital to investors.
Director, Awards and Events
Institutional Investor
01.2003 - 08.2005
- Oversaw sales, marketing and logistics for 12 awards dinners per year including the Hedge Fund Awards Dinner, High-Net-Worth Awards Dinner, Mutual Fund Awards Dinner and the Endowment and Foundation Awards Dinner.
- Researched, developed and produced content for 12 conferences per year. Instrumental in launching a new audio conferences business.
- Developed and grew relationships with High-Net-Worth, Family Office, Pension Fund, and Foundation and Endowment clients.
- Full P&L responsibility and management of all aspects of the awards dinners including forecasting, sales sheets and pricing schemes, liaising with editorial team on award categories, market research and business strategy and serving as Master of Ceremonies and supervising the Logistics Manager.
- Personally generated annual revenues of approx. $1mm from sponsorships, functions and advertising. Created a two-day annual Wealth Management Forum which generates in excess of $250k each year. Personally sold sponsorships and exhibitor packages for events generating additional revenues.
Vice President Sales, Americas
EuroFinance Conferences
10.2001 - 01.2003
- Led all US marketing efforts and managed on-site events for all US Conferences and Training Courses.
- Grew new US business, bringing in over 3,000 prospects which converted into several hundred new clients in 2002 alone. Maintained relationships with clients, gathering feedback for future program development, in order to refine program to better serve clients.
- Solely responsible for securing over $800k of new business in Sponsorship and Exhibitor packages for all US conferences and training courses.
Marketing Manager
TheBEAST.COM
11.1999 - 10.2001
- Responsible for all Marketing, PR and Event/Conference management.
- Researched and secured editorial calendar opportunities and media opportunities, including speaking engagements.
- Created press kits and company fact sheet. Wrote press releases, intranet and web content.
- Supported relocation of business and eventual wind-down post 9/11.
Education
Masters of Fine Arts - Performing Arts
Northern Illinois University
Dekalb, IL 08.1996 - 04.1998
Bachelors of Fine Arts - Performing Arts
West Virginia University
Morgantown, WV 09.1991 - 05.1995
Certification
Fixed Income I and II. (UBS Training Program)
Timeline
Marketing Executive
BPG Bio Inc.
02.2023 - 10.2024
Co-Founder and Board Chair
Alliance Of Families Fighting Pancreatic Cancer
01.2012 - Current
Global Head of US Fund Sales & Investor Relations
BTG Pactual
07.2009 - 01.2012
Director, Head of Sales and Marketing
Sailfish Capital Partners, LLC
08.2005 - 04.2008
Director, Awards and Events
Institutional Investor
01.2003 - 08.2005
Vice President Sales, Americas
EuroFinance Conferences
10.2001 - 01.2003
Marketing Manager
TheBEAST.COM
11.1999 - 10.2001
Masters of Fine Arts - Performing Arts
Northern Illinois University
08.1996 - 04.1998
Bachelors of Fine Arts - Performing Arts
West Virginia University
09.1991 - 05.1995
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