Kendra Moran

Supported and optimized Yahoo's video ad tech stack, encompassing the player, mediation service, and SSP (supply-side platform), with a focus on maximizing monetization across O&O and key 3P (third-party) accounts.

• Leveraged data analytics to uncover ad delivery trends, optimize ad rules, boost revenue, and proactively address potential issues before they escalate.
• Implemented regular QA of O&O ad configurations, driving a 15% improvement in ad delivery and a $2,000 daily increase in ad revenue.
• Boosted ad tag vendor onboarding by 100 per year by implementing best practices in ad pixel testing and optimization processes.
• Orchestrated detailed performance evaluations of new product features in conjunction with product management and development teams, leading to a 30% reduction in post-launch bug fixes and an increase in overall customer satisfaction.
• Ensured flawless execution of high-stakes live stream broadcasts and VOD content by providing real-time monitoring, troubleshooting, and immediate response to ad delivery challenges.

Partnered with global cross-functional teams to seamlessly onboard, train, and support new programmatic video clients onto Verizon Media’s SSP. (supply-side platform)

• Onboarded and optimized 200+ new Publisher and Network supply partners, encompassing desktop, mobile-web, app, and CTV/OTT/DOOH platforms.
• Integrated DSPs (demand-side platforms) using OpenRTB, managing bidder configuration and testing, JSON validation, and format/response accuracy for seamless integration onto Verizon Media’s Video Ad Platform.
• Proactive reporting analysis led to a 10% increase in yield and successful achievement of KPIs through strategic campaign/marketplace optimization recommendations.
• Transformed PMP (private-marketplace) management by streamlining setup processes and establishing efficient deal troubleshooting methods, leading to substantial time savings.