Summary
Overview
Work History
Skills
Certification
Education
Timeline
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Kendra Pieninck

Gilbertsville,PA

Summary

Motivated and client focused Communication Specialist with demonstrated knowledge of developing and implementing effective communication and marketing strategies. Proven skills in enhancing productivity, efficiency and company goals with forward-thinking leadership. Bringing 15 years of experience in account management and ready to take on a challenging, and growth-oriented marketing role.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Communication Specialist

Made Well Heath
09.2022 - Current
  • Prepare social media posts and videos with eye for viral content strategies.
  • Develop marketing strategies to increase brand awareness and generate leads.
  • Oversee email marketing campaigns.
  • Manage social media messaging through content development, follower engagement, social listening, trend analysis and leveraging competitor research.

Social Media Specialist

Social Media Technology Company
06.2022 - Current
  • Strategize social media campaigns to drive user engagement and increase awareness of the platform
  • Develop rules of engagement and social media protocols for new users
  • Assists tech team in daily site testing in preparation of the website for pre-launch and launch
  • Manages various social media accounts- creating content, driving SEO and analyzing search metrics

Contract Marketing Specialist

4112 Agency, LLC
02.2022 - 05.2022
  • Leveraged tracking data to segment target audiences, trigger campaigns and personalize content
  • Evaluated market trends to stay current on consumer and competitor changes
  • Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments
  • Created customized marketing materials to increase product awareness
  • Edited and proofed copy throughout creative process and prior to mail release dates

Medicare Member Retention Manager

Aetna
10.2018 - 11.2021
  • Led local market operating plan for retention with member base of over 200,000 members
  • Managed all member retention activities throughout Southeastern and Central PA, and DE state
  • Collaborated closely with corporate retention team and executed on retention strategy
  • Performed 40+ Medicare Member meetings throughout territory each enrollment season
  • Established opportunities throughout local area to engage with current members, while interacting with potential new members- developed lead opportunities for sales team
  • Analyzed competitor benefits and data to understand competitive dynamics to provide strategic retention input for bid.

Broker Manager

Aetna
08.2009 - 10.2018
  • Sales role focused on recruiting and training brokers to sell Medicare Advantage and Part D products
  • Managed territory of over 300 brokers
  • Responsible for facilitating trainings throughout year to ensure agents were educated on product, certification requirements and industry updates
  • Developed selling strategies agents could implement to increase sales
  • Exceeded quotas each year

Skills

  • Event strategy and implementation
  • Develop strategic key vendor partnerships
  • Strategically create and promote brand awareness and optimization
  • Business development and retention
  • Content Development
  • Relationship Building
  • SEO Strategies
  • Google Analytics
  • Copywriting

Certification

  • Health Coach, Institute for Integrative Nutrition - 2020
  • 200hr Yoga Teacher Training

Education

BBA: Marketing, 5/2022

University of Arizona Global Campus- Chandler, AZ

Timeline

Communication Specialist

Made Well Heath
09.2022 - Current

Social Media Specialist

Social Media Technology Company
06.2022 - Current

Contract Marketing Specialist

4112 Agency, LLC
02.2022 - 05.2022

Medicare Member Retention Manager

Aetna
10.2018 - 11.2021

Broker Manager

Aetna
08.2009 - 10.2018

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Kendra Pieninck