Kendra Rodriguez
Austin
Summary
Results-driven marketing professional with 5+ years of experience designing and executing cross-functional campaigns that drive engagement and revenue. Skilled in leveraging data analytics to inform strategic decisions, optimize audience segmentation, and enhance campaign performance. Well-versed in transforming various insights into impactful marketing initiatives that maximize business growth.
Overview
3
3
years of professional experience
Work History
Senior Digital Channel Marketer
Whole Foods Market Inc
10.2024 - Current
- Develop go-to-market acquisition and retention strategies, leveraging email as a key digital channel to drive customer engagement and revenue growth
- Utilize A/B testing and triggered campaigns to enhance engagement, improve CVR, and optimize channel performance
- Oversee end-to-end email campaign execution, including setup, segmentation, deployment, and performance analysis, ensuring data-driven optimization
- Manage reporting dashboards to provide stakeholders with actionable insights, measuring KPIs to support strategy
Email Marketing Manager
Boosted Commerce
04.2023 - 10.2024
- Managed and optimized email and SMS campaigns, driving a 20%+ revenue increase across multiple brands
- Implemented new automation flows, leading to a 170% increase in placed orders through enhanced customer engagement
- Analyzed and reported on key performance indicators, providing data-driven insights and strategic recommendations to improve campaign effectiveness
- Developed advanced segmentation and targeting strategies, leveraging data analytics to enhance customer engagement and maximize lifetime value
- Conducted frequent A/B testing to refine segmentation and optimize overall campaign performance
Marketing Content Manager
Abracon
11.2021 - 04.2023
- Built and expanded email subscriber list by 1500%
- Wrote and optimized content for online publications, press releases, website, emails, and social media
- Developed automated marketing funnels aligned with customer journeys to drive campaign success
- Collaborated cross-functionally to strategize and execute content effectively
- Managed content calendars and workflows using project management tools for seamless execution
Education
Masters - Marketing
University of The Incarnate Word
San Antonio, Texas 05-2021
Bachelors - Sport, Event & Tourism Management
University of Texas San Antonio
San Antonio, Texas12-2016
Skills
- Data Analysis
- CRM Integration
- Email, SMS, Push Marketing
- A/B Testing & Optimization
- Segmentation Strategy
- Cross-Functional Collaboration
- Email Best Practices
Timeline
Senior Digital Channel Marketer
Whole Foods Market Inc
10.2024 - Current
Email Marketing Manager
Boosted Commerce
04.2023 - 10.2024
Marketing Content Manager
Abracon
11.2021 - 04.2023
Masters - Marketing
University of The Incarnate Word
Bachelors - Sport, Event & Tourism Management
University of Texas San Antonio
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