Hi, I’m
Kendra Shaw
Baltimore,Maryland
Summary
Forward-thinking professional offering a solid background of success in administration, content creation, marketing, and public relations across multiple industries. Known for effectively managing cross-functional collaborations and delivering client-focused initiatives that drive brand loyalty and market positioning.
Overview
14
years of professional experience
1
Certification
Work History
Robert Half-Baltimore City Office of Information Technology
Recruitment Coordinator
07.2022 - 10.2023
Job overview
- Managed interview scheduling for the human resource team
- Managed the coordination of recruitment projects and related services to the agency's supervisors, hiring managers, and recruitment team members
- Developed recruitment advertisements to post on social media and job sites to attract potential candidates
- Conducted onboarding orientation sessions for newly hired employees, providing them with detailed information about the agency's policies, procedures, and benefits
- Organized and maintained applicant tracking systems, including entering data into the system, and updating information as needed
- Maintained relationships with external recruitment agencies to source potential candidates when needed
- Planned, hosted, and attended job fairs
- Coordinated and managed the agency's internship program
The Law Firm of Williams and Associates
Marketing Consultant
08.2021 - 09.2022
Job overview
- Responsible for assessing and creating the law firm's marketing strategies, planning, and coordinating marketing efforts
- Developed an overall social media plan, approved campaigns, and measured the return on investment of various advertising methods
- Acted as the project manager during all marketing and branding-related projects
- Communicated marketing strategies with managing attorneys and partners
- Reviewed current marketing trends and advertisements to determine the effectiveness of different styles and strategies
- Collaborated with executives to make high-level decisions regarding the budget and the direction of the company
- Wrote articles and biographies for the managing attorneys for local and national publications
Robert Half-Dream Management, Inc.
Temporary Human Resource Recruiter
03.2022 - 06.2022
Job overview
- Developed a strategic recruitment plan and executed it through establishing recruiting requirements by studying the organization's plan and objectives
- Improve the recruiting processes in place through standardization to increase the company's recruitment KPIs
- Attend Job Fairs and Job development events in search of the best candidates
- Develop strong relationships with local municipalities, state, and federal agencies to participate in job development programs
- Assist the business development department on developing proposals and contracts
- Identify resources to fulfill the company clients' needs
- Prescreen, set up appointments, and interview candidates
Madewell
Assistant Manager
01.2020 - 04.2021
Job overview
- Increased sales and achieved KPIs
- Performed store operational duties
- Created and oversee monthly floor sets for rollouts, update the store with merchandise documents, and styled mannequins for the sales floor and windows
- Lead on the selling floor delegating tasks and guiding associates and part-time assistant managers while quickly and resourcefully responding to customers' requests or concerns
Baltimore Community Foundation
Program Assistant
09.2016 - 01.2020
Job overview
- Drafted grant agreements and processed checks to 100% accuracy and increased efficiency in responding to grant requests
- Built relationships with outside organizations through grantmaking, grant application assistance, technical assistance, and community engagement
- Planned and coordinated quarterly program committee meetings, community engagement events, and national grantmaker's conferences
- Managed projects for the Community Investment department
- Provided staff and project management support for the foundation's strategic plan
- Created the foundation's grant website page content, social media content, grant applications, and newsletter content
- Designed and launched six new grant applications and grant portals to increase the number of grant applications received
- Managed the foundation's grantee database by using Raiser's Edge
Burlington Coat Factory
Purchase Order Coordinator
10.2012 - 06.2013
Job overview
- Processed Menswear and Coats purchase orders
- Researched and resolved purchase order conflicts
- Communicated with vendors and the buying teams on various topics such as allocation and system conflicts
- Collaborated with cross-functional team to define features and build powerful and easy-to-use products and customer-facing workflow tools
- Achieved personal and departmental financial goals
Various Brands
Merchandise Account Coordinator (Freelance)
05.2011 - 07.2012
Job overview
- Managed ten different brand accounts
- Conducted monthly store visits to ensure adherence to store-specific merchandising plans and goals
- Drafted store visit reports to communicate sales, product feedback, department, and store merchandise needs to brand directors
- Coordinated sales plan based on market and sales trends, trained, and presented new and existing product lines to department and specialty stores
- Planned and managed all brand events
3V PR & Management
Public Relations Coordinator
08.2010 - 05.2011
Job overview
- Coordinated events for clients including New York Fashion Week
- Press pitches for eight different accounts within the accessories and cosmetics division that effectively communicated news stories to target audiences
- Managed accessories and cosmetic division as well as led branding and licensing deals
- Communicated with buyers and vendors on behalf of clients
- Managed multiple master lists, CRM databases, and social media accounts for each client
- Conducted marketing research on existing markets
- Researched and analyzed media coverage, identifying potential opportunities for press releases or other outreach activities
- Monitored industry trends and identified key issues related to the company's products and services
- Responded promptly to inquiries from the media and other external stakeholders
- Built relationships with journalists, bloggers, influencers, stylists, and other members of the media community
- Served as the primary contact for all public relations inquiries from the press and clients
- Researched, implemented, and tracked advertising and public relations activities
- Developed and implemented a comprehensive public relations strategy to increase brand awareness
J. Crew
Associate Visual Merchandiser
08.2009 - 03.2011
Job overview
- Executed merchandise presentation, window display, and in-store styling
- Managed detailed construction using tools, techniques, and plan-ograms
- Provided sales support and replenishment using the POS system
Topstitch Boutique
Public Relations and Marketing Assistant-Internship
07.2009 - 08.2010
Job overview
- Assisted with marketing and online advertisement campaigns
- Maintained boutique's social media accounts and blogs
- Increased daily sales function and conducted marketing research
- Assisted with the buying process, trade show preparations, press kit development, and lookbook construction
Education
Lasell University
Master of Science from Communication Public Relations
12-2025
The Art Institute of Philadelphia
Bachelor of Science from Fashion Marketing
03.2011
Skills
- Microsoft Office
- Google Workspace
- Adobe Acrobat
- Adobe Photoshop
- Raiser's Edge
- Cision
- Jira
- Workday
- SolarWinds
- Canva
- Social Media Recruiting
- Resume Screening
- Written and verbal communication
- Internet Research
- Data Tracking
- Interview Scheduling
- Background Checks
- Candidate Sourcing
- Recruiting Processes
- Recruitment
- Excel Spreadsheets
- Strategic Planning
- Human Resources
- Compliance knowledge
- Program Support
- Marketing
- Social Media
Certification
Social Media Certified, HubSpot Academy, 12/22
Timeline
Recruitment Coordinator
Robert Half-Baltimore City Office of Information Technology
07.2022 - 10.2023
Temporary Human Resource Recruiter
Robert Half-Dream Management, Inc.
03.2022 - 06.2022
Marketing Consultant
The Law Firm of Williams and Associates
08.2021 - 09.2022
Assistant Manager
Madewell
01.2020 - 04.2021
Program Assistant
Baltimore Community Foundation
09.2016 - 01.2020
Purchase Order Coordinator
Burlington Coat Factory
10.2012 - 06.2013
Merchandise Account Coordinator (Freelance)
Various Brands
05.2011 - 07.2012
Public Relations Coordinator
3V PR & Management
08.2010 - 05.2011
Associate Visual Merchandiser
J. Crew
08.2009 - 03.2011
Public Relations and Marketing Assistant-Internship
Topstitch Boutique
07.2009 - 08.2010
The Art Institute of Philadelphia
Bachelor of Science from Fashion Marketing
Social Media Certified, HubSpot Academy, 12/22
Lasell University
Master of Science from Communication Public Relations
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