Kendra Simpson

In my current role, I develop and implement strategic marketing plans aimed at increasing and expanding market share. This involves crafting detailed segmentation plans to identify target audiences for our marketing campaigns. I analyze customer data to glean insights and enhance our targeting capabilities, continually researching consumer behavior, trends, and preferences to inform our strategies. I compile reports on key performance indicators related to our targeting activities, utilizing attribution tools for in-depth data analysis. Collaborating with all departments, I ensure alignment with campaign objectives and monitor industry news and competitor activity to stay abreast of market changes and travel trends. Leveraging industry trends and competitive analysis, I continually refine our marketing campaign performance. Documenting results from each campaign cycle, I track progress against established KPIs and recommend tactics to enhance targeting efforts through A/B testing or other methods. I nurture relationships with tourism partners providing valuable demographic information. Additionally, I demonstrate high levels of maturity, experience, judgment, and rapid critical thought in operational environments, evaluating existing processes and proposing solutions for enhancing the efficiency and accuracy of our initiatives. Overall, I drive the development and implementation of comprehensive marketing strategies to increase brand awareness and achieve organizational goals.

I developed and executed strategic marketing plans aimed at enhancing brand exposure and driving revenue growth. I demonstrated my ability to lead cross-functional teams effectively, motivating and guiding over 20 sales and marketing personnel to exceed attendance targets. Leveraging my extensive expertise, I employed creativity and industry insights to implement innovative sales and marketing strategies, bolstering sales initiatives and optimizing campaign performance.

With a focus on innovation and strategic planning, I spearheaded the planning and execution of highly impactful experiential marketing events, effectively engaging target audiences and driving brand recognition. By developing and implementing strategic marketing campaigns, both on-site and through digital channels, I successfully increased customer engagement and boosted sales. Utilizing thorough market analysis and customer insights, I tailored promotions to effectively resonate with target demographics, staying ahead of competitors and adapting to evolving consumer trends. Leveraging my expertise in digital marketing, I orchestrated comprehensive plans integrating SEO, social media platforms, and video campaigns to maximize online visibility and drive conversions. Through meticulously planned campaigns, events, and PR initiatives, I consistently met and exceeded organizational revenue objectives, while continuously recommending improvements to optimize customer interest and sales performance.

In my role, I was instrumental in enhancing organizational efficiency through the development of streamlined administrative processes. I managed both physical and digital files adeptly, maintaining accurate spreadsheets and reports to facilitate seamless coordination of project materials. Additionally, I was responsible for tracking and submitting employee timesheets, ensuring timely and accurate payroll processing. With a keen eye for detail, I prepared various documents with impeccable formatting and grammar, maintaining professional standards at all times. Through continuous analysis and refinement, I contributed to the creation and revision of systems and procedures, optimizing operational practices, recordkeeping systems, office layout, and budgetary allocations. Moreover, I effectively coordinated appointments, events, and venue logistics, including catering services, to ensure smooth execution of all internal and external activities.