Kendra Stanton
Round Rock,TX
Summary
Goal-oriented digital marketing and copywriting expert with natural talents in developing and implementing successful strategies through storytelling and data. Hardworking, performance-oriented leader offering proven expertise in campaign development and execution in various verticals. Prepared to bring 12+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
26
26
years of professional experience
Work History
Senior Copywriter
MoxieLash
REMOTE
01.2019 - Current
- Created high-impact and unique messaging for overarching marketing campaigns, contributing to increases in revenues and market share.
- Strategized and wrote content for weekly emails, automated flows, and SMS working closely with design team and marketing director.
- Managed, wrote, and designed blog content with SEO strategy to drive organic traffic and increase sales.
- Thought leader in digital static and video ads, providing copy contributing to higher ROI.
- Wrote social media posts on both informational and promotional topics.
- Collaborated with customer outreach personnel to ascertain audience demographics, incorporating collected data into future copy..
- Produced creative product descriptions, incorporating keywords for SEO.
- Created copy for all product packaging.
- Strategized copy for landing pages with UX-UI design in mind.
Digital Marketing Director
Created Woman Non-Profit
REMOTE
06.2021 - Current
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Created email blast campaigns and flows to target key customers and initiated A/B testing with Klaviyo.
- Brainstormed and created content marketing strategies for all social media based around client's business goals, existing content and chosen key performance indicators.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Created printed marketing materials designed to drive campaigns.
- Strategized overall website and on-page experience for both non-profit and for-profit businesses,
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Mentored interns on best practices and protocols to maximize productivity.
Email Marketing Copywriter
Kinga Dow Productions
REMOTE
05.2019 - 12.2021
- Strategized and wrote email marketing copy for 5-7 e-commerce brands at a time in the health, fashion, fitness, and beauty markets.
- Communicated directly with brand owners and marketing directors to create email and SMS campaigns that drove high ROI.
- Wrote sales copy for landing pages and blog posts.
- Maintained marketing calendars for each brand.
- Developed brand voice for various clients.
Content Creator + Bloggers
Self Employed + Owner
REMOTE
07.2010 - 02.2019
- Created and published regular pieces on Citizens of Beauty and Real Mother Blogs.
- Added meta descriptions, keywords and image tags to increase SEO presence to 30k users per day.
- Edited and optimized 300+ pages of evergreen content to improve SEO ranking for specific keywords.
- Maintained aesthetics of blog through images and troubleshooting issues.
- Implemented SEO strategies to optimize web content for search engines.
- Pitched blog post ideas to e-commerce brands and wrote for target audience demographics and preferences.
- Created dynamic graphics to accompany blog posts.
- Produced original, creative content for promotional advertisements and marketing materials.
- Worked with various brands to promote their products through email, blog posts, live segments and social media platforms.
- Created and currently run a private FB group for moms with over 4k members.
- Managed and grew COB to a collective 43k across social platforms.
- Worked with local news stations to present live on-air product reviews and educational tips & tricks.
Professional Makeup Artist
Self Employed
Global
05.2004 - 02.2014
- Key makeup artist for various brands on digital and print campaigns like Nike, Adidas, Fast Company, and more.
- Makeup for movies and shows.
- Bridal and personal clientele.
Education
Master Aesthetician - Skincare And Makeup
Aesthetics Institute
Portland, OR06.2005
Skills
- Brand Messaging
- Marketing Strategies and Campaign Development
- Creative and Conversion Copywriting
- Administering Social Media Accounts
- Analytics and Metrics
- Google Drive
- SEM Rush and ahrefs
- Wordpress, Shopify, and Squarespace
- Blog Posts
- Social Media Strategy and Content Writing
- Website Copy
- Klaviyo Email Strategy and Copy
- Editorial Calendar
Timeline
Digital Marketing Director
Created Woman Non-Profit
06.2021 - Current
Email Marketing Copywriter
Kinga Dow Productions
05.2019 - 12.2021
Senior Copywriter
MoxieLash
01.2019 - Current
Content Creator + Bloggers
Self Employed + Owner
07.2010 - 02.2019
Professional Makeup Artist
Self Employed
05.2004 - 02.2014
Master Aesthetician - Skincare And Makeup
Aesthetics Institute
Similar Profiles
Andrew HutchinsonAndrew Hutchinson
Greenskeeper at Kemper Sports Management- Forest Creek Golf ClubGreenskeeper at Kemper Sports Management- Forest Creek Golf Club
Romeo CortezRomeo Cortez
Buffer at Ultra Clean TechnologyBuffer at Ultra Clean Technology
Natalia RuddNatalia Rudd
Teacher at New Beginnings Learning AcademysTeacher at New Beginnings Learning Academys
DANTE PADUADANTE PADUA
Server at Hiko-A-Mon Japanese RestaurantServer at Hiko-A-Mon Japanese Restaurant
Basit IjazBasit Ijaz
Senior Copywriter at OgilvySenior Copywriter at Ogilvy