Kendra Wilkerson
Lane Bryant
San Antonio,TX
3
Languages
17
years of professional experience
My objective is to be hired as an Experienced Fashion Brand Marketing Manager with a proven track record in strategic research with sales growth, leadership, and trend analysis. Recognized for innovative designs and exceptional client satisfaction. With over 5 years of increasing experience in brand marketing, digital marketing, or integrated marketing channel integration and over 1 year in a management marketing role on multiple platforms.
Work History
Associate
1 Month- Increased sales by 25% in six months
- Collaborated on 30+ design projects
- Developed seasonal trend reports
- Facilitated customer service excellence through effective communication and problem-solving skills.
- Assisted in merchandise presentation, enhancing visual appeal and driving sales engagement.
- Managed inventory levels, ensuring product availability and minimizing stock discrepancies.
- Streamlined checkout processes, improving transaction efficiency and customer satisfaction rates.
- Collaborated with management to implement promotional strategies, boosting store traffic and sales performance.
- Analyzed sales data to identify trends, informing inventory decisions and merchandising strategies.
Bridal Stylist
3 Months- Oversaw operations of a 12-member stylist team to ensure high-quality styling services.
- Implemented initiatives to elevate client satisfaction by 40%.
- Oversaw inventory management processes, achieving 98% accuracy in stock levels.
- Assisted brides in selecting dresses that match personal style and wedding theme.
- Provided expert advice on fabric types, silhouettes, and seasonal trends to enhance customer satisfaction.
- Supported fittings by ensuring accurate measurements and adjustments for optimal dress fit.
- Educated brides on care instructions and preservation techniques for long-term garment maintenance.
Beauty Specialist
1 Year 1 Month- Negotiated vendor contracts saving 15%
- Selected products aligning with trends
- Reduced excess stock by 20%
- Educated clients on skincare products and application techniques to enhance their beauty routines.
- Assisted customers with product selections, ensuring a personalized shopping experience tailored to individual needs.
- Maintained knowledge of current beauty trends and products to provide informed recommendations and advice.
- Collaborated with team members to create visually appealing merchandise displays that showcased featured products effectively.
- Conducted skin analyses to identify client needs, recommending treatments and products for optimal results.
- Trained new staff on customer service protocols and product knowledge to ensure high-quality client interactions.
- Implemented upselling strategies that improved overall sales performance during peak shopping periods.
Beauty Advisor
2 Years 5 Months- Provided personalized beauty consultations to enhance customer satisfaction and product selection.
- Demonstrated product application techniques, fostering client engagement and confidence in purchases.
- Educated customers on skincare routines and makeup application for tailored beauty solutions.
- Assisted in inventory management, ensuring optimal stock levels of popular products for sales efficiency.
Education
MBA - Marketing Management
Financial Markets
Brand Management
Bachelor of Arts - Communications
Skills
Fashion Analysis
Trend Forecasting
Visual Merchandising
Product Development
Sales Optimization
Brand Building
Team Leadership
Negotiation
Languages
French
A1
Beginner
Italian
B1
Intermediate
Spanish
A1
Beginner
Timeline
Associate
Lane Bryant
08.2026 - CurrentRead More
Bridal Stylist
David's Bridal
05.2026 - 08.2026Read More
Beauty Specialist
Saks Fifth Avenue
07.2013 - 08.2014Read More
Beauty Advisor
Sephora,
11.2009 - 04.2012Read More
Yale University
Financial Markets
Read More
Texas A&M University
MBA from Marketing Management
Read More
University of London
Brand Management
Read More
Texas A&M University
Bachelor of Arts from Communications
Read More