Keng Sang Wai
Suwanee,GA
Summary
Result-driven Senior eCommerce Manager with 6+ years experience growing revenue in multi-channel and leading eCommerce team to support data analysis, content development, and marketing promotion. Experienced with Onboarding PIM system and managing all attribute of 1000+ SKUs for API connection to retailers. Extensive expertise in D2C website building and conducting scorecard and benchmarks.
Overview
5
5
years of professional experience
Work History
Senior ECommerce Manager
EGLO Leuchten GmbH
Atlanta, GA
02.2022 - Current
- Develop ecommerce strategy and roadmap to drive profitable and sustainable top line sales growth with underlying commitment to best brand execution, operational excellence, and collaboration with partners.
- Hold monthly calls with key customers to discuss sales initiatives, new product updates, and more in effort to increase brand awareness and product exposure and capitalize on growth opportunities.
- Create and manage PIM system centralize product-related data, streamlining process of updating and managing accurate information throughout multiple sales and marketing channels and incorporated in social media platform and D2C site management.
- Develop best-in-class-content and SEO based on analytics to drive traffic and conversation. Leverage SEO insights to make recommendations and develop test and learns to create most educational, compelling, and converting enhanced content.
ECommerce Manager
Kids2
Atlanta, GA
11.2019 - 02.2022
- Manage 100+ drop ship assortments with margin and category analysis and partner with operation team to minimize operational cost via ecommerce package.
- Established processes and develop tools for A/B testing results in 25% sales increased with SEO and content optimization.
- Take ownership of regular performance reporting & analysis for ecommerce accounts to track KPIs and measure success to identify findings and communicate to cross-functional teams on monthly townhall meeting.
- Serve as primary point of contact between China team and marketing to translate business requirements for product content development and accelerate business thru data analysis.
ECommerce Account Manager
Surya
White, GA
11.2017 - 11.2019
- Negotiate contracts with key partners to deliver accelerated revenue growth and profitable results
- Analyzed reporting data to create strategic business plans for channel partner resulting in improved 18% YTD growth, larger market share, and increased product placement opportunities.
- Utilize return data to improve product content and maintain return percentage below 6% on all accounts.
- Site auditing on new opportunity/event for product placement resulting in 40% growth on account and improve overall account margin by 5% via bundling.
Education
Bachelor of Science - Accounting And Business Management
Kennesaw State University
Kennesaw, GA05.2017
Skills
- MS Office - Advance Excel and Powerpoint
- SEO/SEM marketing
- Project management
- Data Analytic Tool - Profitero, MySamm, Salsify
- Multilingual - Mandarin, Cantonese, and English
- Teamwork and Effective Communication
- Problem-solving and Willingness to learn
Timeline
Senior ECommerce Manager
EGLO Leuchten GmbH
02.2022 - Current
ECommerce Manager
Kids2
11.2019 - 02.2022
ECommerce Account Manager
Surya
11.2017 - 11.2019
Bachelor of Science - Accounting And Business Management
Kennesaw State University
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