Kenn Bennett
Lancaster,PA
Summary
A digital marketing leader with over 14 years in marketing, a flair for creative leadership, skills in photography, videography, digital marketing and social media networking and a proven track record for inciting market growth. Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning and public relations.
Overview
18
18
years of professional experience
Work History
Director of Marketing
MORPHY AUCTIONS
Denver, PA
- Work within leadership team to plan and guide direction and brand management of company
- Plan, create and implement multiple-platform digital and traditional marketing initiatives and manage budget for 16 category segments.
- Customer Relationship Management of 20,000+ registered bidders and consignors through social media, email, website marketing and traditional print media.
- Manage team of four photographers, two graphic designers and production manager to produce monthly auction catalogs and promotional materials
Hand, Marketing Specialist
BIRD-IN-HAND CORPORATION
Bird-in-Hand, PA
02.2015 - 03.2022
- Created and implemented multiple-platform digital marketing and budgeting for 8 business silos
- Customer Relationship Management through social media, email, text, OTA's and website
- Leading planning committees of up to 8 members for multiple annual and continual events
- Quarterly KPI and cost analysis reporting for all digital marketing campaigns
Web Designer / Small Business Marketing Advisor
KB BENNETT DESIGN
Lancaster, PA
02.2012 - 06.2017
- Created dynamic, interactive web sites of 50+ clients through raw HTML code, WordPress, Dreamweaver and all Adobe Creative Suite programs
- Increase site visitation through multiple SEO algorithm changes and monitoring of same through various analytics programs (including Goggle Analytics and SEMrush)
- Set-up of clients on all applicable social media sites, creating and average site increase of 65% in first quarter.
Advertising and Marketing Manager / partner
COUNTRY CREATIONS, LLC
Strasburg, PA
01.2010 - 02.2015
- Created social media presence using Facebook, Twitter, Pinterest and Google+. Increased unique site visits by 72% average quarterly
- Acquired Facebook following of more than 1,000 in less than 6 months
- Increased brand awareness of both brick-and-mortar retail store and online store through print and online advertising, social networking, bi-monthly e-mail newsletters, live and produced videography and community activity
Education
Master of Business Administration -
ELIZABETHTOWN COLLEGE
08.2018
Bachelor of Science - Broadcast Communication
MILLERSVILLE UNIVERSITY oF PENNSYLVANIA
05.1993
Skills
- Web Design
- Social Media Planning
- Graphic Design with Adobe programs (Photoshop, InDesign and Illustrator), video editing with Adobe Premier Pro and Cyberlink Powerdirector 365
- Project Management and Budgeting
- Copy Writing
- Web Analytics and Reporting
- Marketing Strategy Development
- PR Events
- Market Trend Analysis
- Marketing Automation
- Event Planning
- Creating Collateral
- Online Advertising
- Brand Management
- Competitive Analysis
- Direct Email Campaigns
- Marketing Materials
- Key Performance Indicators (KPIs)
- Proposal Creation
- Public and Media Relations
- Video Storytelling
Timeline
Hand, Marketing Specialist
BIRD-IN-HAND CORPORATION
02.2015 - 03.2022
Web Designer / Small Business Marketing Advisor
KB BENNETT DESIGN
02.2012 - 06.2017
Advertising and Marketing Manager / partner
COUNTRY CREATIONS, LLC
01.2010 - 02.2015
Director of Marketing
MORPHY AUCTIONS
Master of Business Administration -
ELIZABETHTOWN COLLEGE
Bachelor of Science - Broadcast Communication
MILLERSVILLE UNIVERSITY oF PENNSYLVANIA
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