Kenn Gibson

Perkins Motors the largest CDFJR New Car Dealer in Southern Colorado and operates multiple profit centers.

• Coordinated all marketing plans and event activity such as Pike Peak International Hill Climb, Parade of Homes, Labor Day Ballon Lift Off, Colorado Springs Olympic Celebrations, Southern Mopar Car Show... Coordinated local market TV, OTT, and print marketing as well as 3rd party inventory vendors and photography. Acted as Internet Director, HR Manager, and Variable Ops Manager, Intimately involved in all operations during 2020 COVID outbreak in
  2020 and spearheaded cutting-edge processes
  including robust Digital Retailing and touchless
  vehicle delivery.
  As first point of contact for vendor relationships,
  worked with very large number of vendors in event,
  advertising/marketing and sales operations as well as
  maintaining those relationships with dealership Owner, GM,and accounting team.
  Offered direction and gave constructive feedback to motivate team members.
  Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
  Captured new customers by optimizing business strategies and launching products to diversify offerings.
  Oversaw preparation of marketing copy, images, videos, emails and other collateral.
  Directed marketing projects through conceptual planning, schedule management and final implementation.
  Used financial reporting to drive business opportunities and kept actual expenses in line with budget.
  Designed, managed and implemented customer research initiatives and focused on customer satisfaction and performance monitoring.
  Maintained store cleanliness, recovery and readiness for customers.
  Evaluated business reports to build action plans to offset negative trends.
  Monitored performance metrics such as customer experience surveys to increase customer satisfaction scores.
  Analyzed trends and provided recommendations within executive committee regarding quality of service such as speed of resolution.
  Hired,trained and motivated new associates on daily routines to sustain business productivity.

Liveperson Automotive is a Conversational AI Platform who deliver intent-driven conversational experiences at scale. Utilizing purpose-built natural language understanding.

I led team of Account Executives and Account managers to sell and manage LivePerson's platform and applications in the form of SaaS for major auto groups. Cultivating and managing high level relationships with major automotive dealer groups across the country toward the end of winning new business and establishing lasting partnership relationships.

Netsertive is a Digital Advertising Agency who's platform is intentionally built for multi-location businesses. Utilizing proprietary software localizing digital marketing campaigns

Led a team of account managers to grow retain business focusing on building strong relationships. My objective as the client facing expert, to provide expertise and lay the groundwork for large budget, complex, digital advertising campaigns and lead an account management team. Targeting major Automotive Groups.

Performance

• Operated well above plan..

• Successfully leveraged top level relationships in major groups such as, Findlay Auto Group, Asbury Automotive Group, Berkshire Hathaway Auto Group, Lithia Automotive Group, Larry H. Miller Auto Group, Momentum Auto Group, Horne Auto Group, Nelson Automotive Group and Jones Auto Centers.

AutoWeb is a premier provider of consumer leads, web traffic, and sales enhancing technologies in the automotive space.

The leader of the Autoweb Retail Team, I crafted strategy and led a sales team into a new retail division for a newly acquired advertising platform. I had direct oversight for sales and account management teams. I traveled extensively, nationally to train, motivate, and coordinate field sales rep activity. I successfully implemented a nationwide retail strategy for the Autoweb program. I improved retention to the point where my success was touted on the CEO earnings calls as a high mark for the company. This was a result of my development of C-level relationships with major strategic accounts.

My Team

• Achieved highly profitable reoccurring revenue of $1M/annual, for new channel with 100% growth YOY and over 100 new accounts in 24 months.

• Cultivated enterprise level relationships with T 2 agencies and multiple large Auto Groups, such as, Asbury, Larry H. Miller, Earnhardt, Ed Morse Group, Gilman Auto Group, John Eagle Auto Group, Ewald Auto Group, Modern Group, Momentum Group and Lithia Auto Group.