Kenna Marcus
High Ridge,MO
Summary
Gifted Communications Director & Specialist with solid record of accomplishment in overseeing marketing strategies and key projects for driven department heads. Experienced in managing all stages of campaigns, deepening partnerships and boosting digital presence with creative and proactive approaches. Expertise includes market research, plan optimization and viral content development.
Overview
22
22
years of professional experience
Work History
Director of Communications
Manchester United Methodist Church
Manchester, United States
01.2021 - Current
- Develop and implement multi-channel (print, digital, video, etc.) communications strategies to inform, attract and engage existing and new persons in church life.
- Partner with ministry areas to support their programs through timely and effective communications and promotions.
- Develop and implement strategies to build and maintain positive public image for Manchester UMC.
- Manage creation, distribution and evaluation of public-facing print, digital and video communications.
- Ensure all public-facing communications are clear, cohesive, and consistent.
- Ensure all communications/promotional materials align with Manchester UMC's brand standards, brand style and brand voice.
- Ensure all communications/promotional materials are free of typographical, spelling, and grammatical errors.
- Manage communication vendor relationships and related agreements.
- Manage media relations and develop contacts with media members, influencers, and community leaders.
- Develop benchmarks, track engagement across various platforms, make data-driven decisions and report results to stakeholders and leadership.
- Manage communications expenses and ensure compliance with approved budget.
- Manage development and maintenance of website including methods to deliver message, ease of navigation, and clarity of information; ensure that all content is current and relevant.
- Ensure major ministry programs and events are captured via photography and/or video.
- Respond to members of media in timely manner; compose and distribute press releases as needed.
- Develop, compose, distribute, and implement internal polices and procedures to enhance efficiency and effectiveness of communications department.
- Educate clergy, staff, ministry leaders and others on communication best practices.
- Support clergy, staff and church leadership in development of presentations, etc.
- Lead, coach and supervise direct reports.
- Serve as member of Program Staff Team and attend regular meetings.
- Protect and maintain confidentiality across all settings and forms of communications.
- Foster strong working relationships with Manchester UMC staff and coordinate with them on systems, procedures, policies, and vision to ensure alignment.
- Other duties as may be assigned by Executive Pastor of Ministry and Leadership to support ministry of Manchester UMC.
Front Desk Coordinator
Manchester United Methodist Church
Manchester, MO
10.2018 - 12.2020
- Organizational Culture Podcast creator and director
- Online parent engagement survey developer and administrator
- Assist with marketing strategy creation and advertising initiatives to
- Better promote facility to public
- Cultivate and strengthen lasting family relationships using cooperation and fostering atmosphere of safety
- Promote positive family experiences through day-to-day supervision and management of preschool facility
- Train, coach and mentor staff of 20 to ensure smooth adoption of new communication program
- Support licensing compliance by assisting overseeing all audits to
- Verify validity of documentation
- Monitored social media and online sources for industry trends
- Planned coverage needs and organized services to support incoming special events
- Prepared and filed documents and collected data to track performance and efficiency
- Developed team communications and information for staff meetings and parent newsletters monthly
Government Account Executive
Neopost USA, Inc.
Houston, TX
09.2009 - 04.2018
- Conducted organizational needs assessments and presented solutions based on findings to multiple stakeholders
- Branded products through effective salesmanship and maintained long-term relationships with clients
- Worked to develop network by identifying and pursuing new leads, attending industry events and building rapport with clients to increase new business by 25% each year
- Liaised with customers, management and sales team to better understand customer needs and recommend appropriate solutions
- Used Salesforce to maintain company database with essential account and sales information
- Networked at events and by phone to expand business profits and revenues by $100k per year
- Supported customers continuously from sales process to product set-up and use
- Achieved sales goals in excess of $3M and service targets by leveraging interpersonal communication skills and product knowledge to cultivate and secure new customer relationships
- Engaged prospects and customers through various events, including trade shows, seminars and workshops
- Evaluated employee performance on annual basis and conveyed constructive feedback to improve skills
- Developed and trained junior team members by leveraging industry experience to achieve optimal project strategy
- Planned, executed and controlled assigned projects, ensuring work performed complied with contractual requirements
- Met with manager weekly to provide detailed project report and milestone updates
- Prepared and presented documents for projects in accordance with project manager, team or client specifications
- Managed training courses, setup and maintenance for document control systems
Branch Rental Manager
ENTERPRISE HOLDINGS
AUSTIN, TEXAS
07.2001 - 05.2009
- Assessed employee performance and developed improvement plans to aide employees in career advancement
- Recruited, interviewed, hired and trained 20 employees and implemented mentoring program to promote positive feedback and engagement
- Uncovered and resolved strategic and tactical issues impacting sales management and business operations
- Engaged employees in business processes with positive motivational techniques
- Boosted branch sales by 50% by developing and deepening customer loyalty through developing employee customer service skills
- Enhanced branch production rates by handling staff conflicts, evaluations, coaching employees on company protocol
- Identified and capitalized on community business opportunities with effective networking by becoming corporate accounts manager responsible for $1 million in revenue per year
- Received superior customer service satisfaction scores for 8 consecutive quarters of 90 or higher
- Held sales coaching sessions on regular basis to encourage employee performance
- Developed and maintained relationships with insurance agents, body shops, and service departments to maintain and increase branch leads
Education
Master of Arts - Communications
Lindenwood University
Saint Charles, MO05.2020
Bachelor of Arts - Communications
Texas A&M University
College Station, TX12.2002
Skills
- Marketing strategy
- Content Development
- Public and Media Relations
- Strategic planning
- Brand development
- Content Design
- Copy Editing
- Staff Management
- Campaign management
Volunteer Work
● Youth Small Group Leader at Manchester United Methodist Church
● Sunday School Teacher
● PALs (Parents as Leaders) member and Co-Leader at Circle of Friends Preschool
● PRAYground Coordinator at Manchester United Methodist Church
Timeline
Director of Communications
Manchester United Methodist Church
01.2021 - Current
Front Desk Coordinator
Manchester United Methodist Church
10.2018 - 12.2020
Government Account Executive
Neopost USA, Inc.
09.2009 - 04.2018
Branch Rental Manager
ENTERPRISE HOLDINGS
07.2001 - 05.2009
Master of Arts - Communications
Lindenwood University
Bachelor of Arts - Communications
Texas A&M University
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