Summary
Overview
Work History
Education
Skills & Tools
Timeline
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Kennedi Rodgers

Kennedi Rodgers

West Palm Beach ,FL

Summary

As an accomplished B2B/B2C Marketing Director, I specialize in data-driven strategies leveraging consumer insights, crafting multi-channel campaigns that drive conversions and optimize ROI. With a proven track record in market segmentation, lead generation, and customer acquisition, I consistently deliver measurable growth.

Overview

4
4
years of professional experience

Work History

Director of Marketing

Pivotal
Palm Beach, FL
08.2021 - Current
  • Led marketing efforts at Pivotal Founders, achieving a remarkable $700K in new revenue within the first year through innovative and strategic initiatives.
  • Conducted comprehensive market research, guiding niche selection, message positioning, and offer creation to craft highly effective Go-To-Market (GTM) strategies.
  • Achieved an impressive ROI, realized a 30% surge in conversion rates, and secured an outstanding 20% reply rate on outbound campaigns across various digital platforms.
  • Played a pivotal role in orchestrating seamless and successful product launches, demonstrating agility and collaboration with cross-functional teams.
  • Nurtured and maintained robust client relationships while fostering valuable partnerships
  • Provided visionary leadership to a high-performing team, ensuring cohesive collaboration with cross-functional teams to consistently surpass objectives.

Marketing Manager

Blksmith & Co
Palm Beach, FL
01.2020 - 08.2021
  • Conducted regular market research to proactively identify industry trends and new opportunities for strategic brand positioning.
  • Collaborated closely with the creative team to develop, refine, and maintain brand assets for effective marketing materials.
  • Maintained open and effective channels of communication with the sales team for coordination, especially during critical product launches.
  • Continuously monitored campaign performance, making data-driven adjustments to optimize results and analyzing key performance metrics.
  • Efficiently managed marketing budgets and allocated resources to various initiatives for maximum ROI.

Founder and CEO

K Executive Solutions
Palm Beach, FL
08.2019 - Current
  • Developed and executed comprehensive marketing automation strategies, streamlining operations, and boosting lead generation.
  • Managed marketing automation systems, CRM platforms, email marketing tools, and customer journey mapping.
  • Guided clients through ICP identification, offer creation, and VSL production, optimizing targeting and engagement.
  • Orchestrated end-to-end campaign management, including list segmentation, setup of workflows, and A/B testing for performance improvement.
  • Established clear performance objectives for teams, managed agency relationships, and leveraged data-driven insights for campaign optimization.

Education

BBA - Business Administration And Management

Florida Atlantic University
Boca Raton, FL

Skills & Tools

Tools: 

- CRMs: HubSpot CRM, Salesforce CRM, Close CRM, Pipedrive CRM, HighLevel CRM

- Email and Marketing Automation: SendGrid, Constant Contact, MailChimp, Instantly, Smart Lead

- Lead Generation and Data Tools: Apollo, ZoomInfo, LinkedIn Sales Navigator, Snov.io, Seamless. AI

- Productivity and Collaboration: G-Suite Workspace, Microsoft Office, Asana, Slack, Zoom, Google Meet, Notion, Monday.com

- Design and Creative Tools: Canva, Figma, Adobe Illustrator, Photoshop, HTML

- Workflow Automation and Integration: Zapier, Make, 

Skills:

- Partnerships and Collaboration: Client Engagement, Channel Marketing, Strategic Partnerships

- Strategic Marketing: Strategic Marketing, Content Creation, Brand Management, Public Relations, GTM Strategy, Event Marketing, Marketing Automation, Affiliate Marketing

- Market Analysis: Market Trends Analysis, Competitive Analysis, Market Research, Analytics and Data Interpretation

- Campaign Management: Campaign Performance Tracking, Campaign Management, List Segmentation, A/B Testing and Optimization

- Lead Generation and Management: Demand Generation, Sales Enablement, Lead Nurturing, Customer Relationship Management (CRM), ROI Analysis, Budget Management, Customer Journey Mapping

Timeline

Director of Marketing

Pivotal
08.2021 - Current

Marketing Manager

Blksmith & Co
01.2020 - 08.2021

Founder and CEO

K Executive Solutions
08.2019 - Current

BBA - Business Administration And Management

Florida Atlantic University

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Kennedi Rodgers