Summary
Overview
Work History
Education
Skills
Timeline
Generic
KENNEDY FARTHING

KENNEDY FARTHING

Tulsa,OK

Summary

Knowledgeable Senior Account Executive with extensive background in managing wholesale accounts. Demonstrated excellence in maintaining client relationships and driving revenue growth through strategic sales initiatives. Proven ability to negotiate contracts and manage large accounts efficiently.

Overview

13
13
years of professional experience

Work History

Enterprise and Wholesale Account Manager

Careismatic Brands - Scrubs Division
06.2023 - Current
  • Manage over 150 key accounts in the medical and healthcare sector, with individual account growth ranging from $100K to $3M.
  • Lead enterprise-level sales bids and maintain existing medical uniform programs with major healthcare systems.
  • Boosted overall sales performance with ongoing analysis of customer data and optimization of targeted marketing efforts.
  • Used consumer insights and analyzed market conditions to develop effective sales and marketing strategies.
  • Produced sales reports to monitor sales growth, aging and accounts receivable.
  • Deliver virtual product line showings and tailored presentations to top-tier clients.
  • Successfully expanded account base by attending trade shows, networking events, and utilizing industry connections.
  • Collaborate with production, design, and marketing teams to ensure product availability aligns with customer demand.
  • Utilize Salesforce, Tableau, and Datamart to monitor pipeline, report on KPIs, and optimize revenue forecasting.
  • Maintain expert knowledge of scrubs market trends and customer expectations.
  • Collaborated closely with cross-functional teams to ensure seamless integration of new products into existing accounts.

Website Merchandising & Systems Manager

Gameday Couture / The Social House
09.2012 - 06.2023
  • Oversaw product development and merchandising across e-commerce platforms.
  • Directed marketing strategy including email segmentation and SEO-optimized content.
  • Managed inventory, buyer relations, and digital campaigns for licensed teams.
  • Updated pricing and signage to complete product displays and educate customers.
  • Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
  • Managed inventory levels with regular monitoring, ordering, and stock replenishment for optimal product availability.
  • Monitored inventory levels and kept adequate stock in product displays on sales floor.
  • Managed multiple social media platforms, ensuring a consistent brand voice and message.
  • Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
  • Supported marketing initiatives by coordinating photoshoots featuring ensemble members.
  • Contributed to successful photoshoots by setting up and breaking down studio equipment quickly and efficiently.
  • Coordinated photoshoots and video production projects, capturing visually appealing content for use across various marketing channels.

Education

Associate of Arts - Business Marketing

Oklahoma State University
Stillwater, OK
05-2019

Skills

  • Key account oversight
  • B2B sales expertise
  • Salesforce CRM management
  • Expertise in healthcare clothing
  • Tableau reporting expertise
  • Cross-functional teamwork
  • Performance analysis
  • Excellent communication
  • Effective presentation skills
  • Account relationship building
  • Expertise in product features and benefits
  • Analytical problem-solving
  • Strategic promotional planning

Timeline

Enterprise and Wholesale Account Manager

Careismatic Brands - Scrubs Division
06.2023 - Current

Website Merchandising & Systems Manager

Gameday Couture / The Social House
09.2012 - 06.2023

Associate of Arts - Business Marketing

Oklahoma State University

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KENNEDY FARTHING