Summary
Overview
Work History
Education
Skills
Timeline
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Kennedy Hall

Summary

Creative and driven strategic communication professional with a strong foundation in public relations and hands-on experience in content creation. Skilled in conducting in-depth research and simplifying complex topics for diverse audiences. Proficient in writing engaging podcast scripts and production materials, as well as developing strategies that enhance brand narratives. Adept at fostering media relationships and contributing to successful campaigns. Possesses exceptional organizational, communication, and research skills, thriving in high-pressure environments. Currently seeking a full-time remote or in-person position to apply expertise and drive client service success.

Overview

3
3
years of professional experience

Work History

Assistant Account Executive

Edelman Public Relations
11.2023 - Current
  • Providing comprehensive account support for multiple client brands and corporate communication workstreams, including preparing client status reports, attending meetings, managing schedules, and coordinating logistics.
  • Monitoring traditional and social media for real-time coverage tracking, and developed client-facing reports and program recaps.
  • Creating briefing materials for reporters and event background, supporting crisis management and executive leadership events.
  • Researched and developed various press materials, including press releases, interview briefs, fact sheets, client correspondence, and other documents.
  • Maintains in-depth understanding of key client information, including business strategy, industry trends, products and services, key customers, and competitors.
  • Providing account support to a podcast production team by conducting episode content research, writing scripts, sourcing guests, and assisting in content planning and narrative development.
  • Serving as a junior project manager for the podcast production team, overseeing daily deliverables, tracking project deadlines, and fostering team morale and culture.


Account Coordinator

Brilliant PR & Marketing
01.2022 - 07.2022
  • Conducted industry research to stay updated on relevant news, trends, and competitors.
  • Executed strategic pitching that led to significant earned media/social media coverage.
  • Attended client meetings, took notes, followed up with clients on next steps/deliverables.
  • Conducted influencer sourcing and built/updated media lists, including developing and nurturing relationships with influencers, national print, online, and broadcast outlets.
  • Planned, coordinated, and hosted client events while collaborating with influencer team on campaign project management.
  • Developed graphics and visual content for brand events.

Internship

Brilliant PR & Marketing
09.2021 - 01.2022
  • Developed targeted media and influencer lists to enhance pitching efforts.
  • Crafted engaging product pitches and secured media coverage, including documented records of media hits and coverage.
  • Monitored and reported client coverage monthly.

Education

Master of Arts - Strategic Communication Management

University of Southern California

Bachelor of Arts - Communication Studies, Public Relations

James Madison University

Skills

  • Experience with Cision, Muckrack, Airtable, Dovetale, Brandwatch, Veeva and Excel
  • Proficient in Adobe InDesign/Adobe spark
  • Communication strategy development
  • Podcast content research and development
  • Podcast production support
  • Communication campaign support

Timeline

Assistant Account Executive

Edelman Public Relations
11.2023 - Current

Account Coordinator

Brilliant PR & Marketing
01.2022 - 07.2022

Internship

Brilliant PR & Marketing
09.2021 - 01.2022

Master of Arts - Strategic Communication Management

University of Southern California

Bachelor of Arts - Communication Studies, Public Relations

James Madison University

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Kennedy Hall