KENNEDY JAMIESON
Charleston,SC
Summary
Digital marketing professional with focus on strategic planning and campaign execution. Proven ability to enhance brand visibility and engagement through innovative digital marketing techniques. Known for strong collaborative team efforts and adaptability to evolving market trends. Specializes in content strategy and data-driven decision-making. Proficient in SEO, content creation, and community management, constantly striving to apply creativity and technical skills to generate new and inspiring material.
Overview
10
10
years of professional experience
Work History
Digital Marketing Lead
Charleston Oral And Facial Surgery
08.2024 - Current
- Conducted comprehensive competitor analysis to identify areas for improvement in digital marketing strategy execution.
- Created compelling content that effectively communicated brand messaging across multiple platforms.
- Oversaw the creation and distribution of promotional materials across various channels, ensuring consistent branding and messaging throughout all touchpoints.
- Tracked campaign performance metrics using analytics tools, making data-driven adjustments as needed to improve overall effectiveness.
- Developed targeted email campaigns that drove significant increases in open rates and clickthrough's.
- Ideated, Designed and Launched a new website to be more modern, user friendly and optimize SEO/SEM strategy
- Analyzed web analytics data to identify opportunities for improving website performance and user experience.
- Implemented strategic keyword research to guide the development of optimized web content, driving organic search traffic growth by 45%
- Upheld the brand standard through all digital marketing materials and assets
Lead Social Media and Marketing Manager
Atlanta Esports Venture (ATL FaZe)
03.2022 - 07.2023
- In charge of all social channels including Instagram, Twitter, YouTube, Facebook & TikTok
- Ideates, captures, edits and posts all content for Atlanta FaZe
- Created and implemented a TikTok strategy for a new account (Atlanta Reign)
- Gained 10k followers and 413K likes in the first 5 months
- Created and implemented social plan and theme for all of 2023
- Main point of communication for all team sponsors
- Facilitated and ran all content meetings for our social/marketing team
- Updated and organized our team content calendar for 1 month in advance as well as maintained our team Hootsuite with schedule posts
- Tracked and updated bi-weekly analytics
- Traveled to every event with our team, posting live updates on all social channels, running merch/sponsor booth and taking photos of the team
Social Media Coordinator and Team Manager
Philippines Lacrosse Association
05.2015 - Current
- Built and increased brand awareness by developing and implementing effective social media strategies.
- Analyzed competitor social media activities to identify opportunities for brand differentiation.
- Designed and executed social media training program for new hires, ensuring high-quality content production.
- Traveled with teams to events, tournaments coordinating arrangements with field managers, parents, restaurants and airline representatives
- Boosted team morale and cohesion through the organization of team-building activities and events.
- Streamlined event planning processes, reducing setup times and minimizing disruptions to athletes' schedules.
- Traveled to all team events and games lending a helping hand wherever was needed, from filling up water bottles, selling merch, taking pictures and talking with team parents about being an extension of the program as a whole
- Works with both men and woman's teams
Media and Marketing Assistant
The Georgia Swarm
01.2022 - 03.2022
- Filmed and edited hype and highlight videos using adobe premiere for social media channels
- Uploaded stories and graphics to social media weekly and on game days
- Kept stats during games and produced them into halftime and end of game packets for coaches and the NLL
- Interviewed players weekly for social media and articles to be published on website
- Created all presets used on social media channels in Adobe Lightroom
- Ideated, captured and edited all videos and content creation for TikTok, increasing engagements by 20%
Media and Public Relations Intern
USA Basketball
06.2021 - 11.2021
- Interviewed players
- Drafted, edited and distributed press releases, media advisories and other public relations materials
- Wrote feature stories and press releases
- Uploaded and published content to USAB.com using Sitecore
- Helped conduct press conferences on Zoom
- Transcribed press conferences
- Researched and helped create player bios
ASU Athletics Intern
Arizona State University
12.2020 - 05.2021
- Created game day graphics with adobe photoshop and InDesign
- Handled game recap stories and in game social media updates
- Uploaded game day stories and updates to the ASU Athletics website
- Live cut tweets for teams twitter pages
- Live tweeted during teams matches, games and tournaments, increasing twitter engagement and impressions by 15%
- Kept stats during games and produced them into halftime and end of game packets for coaches
- Put together highlight and hype videos for woman's and men's tennis, softball, waterpolo, woman's lacrosse and men's and woman's golf social medias
Broadcast Reporter
Kronkite Sports/ Kansas City Royals
01.2020 - 04.2020
- Interviewed players, wrote scripts, talked on camera and edited packages on the Royals and their players
- Shot interviews, BRoll and Press Conferences with a C100 Canon
- Used Premiere, Audition, Prelude and Photoshop to create content
- Anchored Cronkite Sports show three days a week
- Created content and scripts for live shows
Social Media Manager & Producer
Blue Label Lacrosse
05.2019 - 09.2019
- Managed social media accounts and created video and written content for daily postings or, including writing texts for content posts
- Created graphics for social media and website
- Increased social media following and clicks by 85%
- Produced picture and video content for social accounts
Education
BACHELOR OF ARTS - SPORTS JOURNALISM
ARIZONA STATE UNIVERSITY
Skills
- Website Development
- Broadcast Experience
- Google analytics
- Self-Motivated
- SEO/SEM
- Multitasking Abilities
- Adaptability and flexibility
- Verbal and written communication
Awards
- ASU Academic Achievement Scholarship, Obtained a 3.0 GPA or higher
- 2017
- 2018
- 2019
- 2020
- 2021
- University Academic Grant, Excels in academics
- Fastest Livecut Intern, A record-breaking Livecut Pro and Tweeting Machine, deemed by ASU Athletics, 2021
Timeline
Digital Marketing Lead
Charleston Oral And Facial Surgery
08.2024 - Current
Lead Social Media and Marketing Manager
Atlanta Esports Venture (ATL FaZe)
03.2022 - 07.2023
Media and Marketing Assistant
The Georgia Swarm
01.2022 - 03.2022
Media and Public Relations Intern
USA Basketball
06.2021 - 11.2021
ASU Athletics Intern
Arizona State University
12.2020 - 05.2021
Broadcast Reporter
Kronkite Sports/ Kansas City Royals
01.2020 - 04.2020
Social Media Manager & Producer
Blue Label Lacrosse
05.2019 - 09.2019
Social Media Coordinator and Team Manager
Philippines Lacrosse Association
05.2015 - Current
BACHELOR OF ARTS - SPORTS JOURNALISM
ARIZONA STATE UNIVERSITY
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