Summary
Overview
Work History
Education
Skills
Certification
Languages
Websites
Timeline
Generic

Kennesis Sharlotte Centeno Espinoza

Windermere

Summary

Skilled Marketing Manager with proven track record in developing and implementing strategic marketing plans that increase company visibility and revenue. Possess strong leadership abilities, creativity, and knowledge of market trends to effectively manage marketing teams and projects. Successfully increased market share by identifying customer needs and tailoring marketing strategies accordingly. Demonstrated ability to improve brand recognition through innovative campaigns and effective communication strategies.

Highly motivated employee with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Senior Marketing Manager

The Personal Injury Hub
Orlando
10.2023 - Current
  • Coached junior members of the team on developing their skills in the field of marketing.
  • Developed and implemented comprehensive marketing strategies to increase brand recognition and consumer engagement.
  • Analyzed market trends and competitor activity to identify new opportunities for growth.
  • Developed KPIs for tracking progress against goals set for each campaign.
  • Conducted regular surveys and focus groups to collect customer feedback and insights into market needs.
  • Organized events such as trade shows, conferences, and webinars to promote products or services.
  • Designed customer segmentation models to target specific audiences with tailored messaging.
  • Collaborated with sales teams to develop effective lead generation programs and tactics.
  • Managed a team of marketing professionals, providing guidance and direction on projects, campaigns, and initiatives.
  • Developed relationships with influencers in order to increase brand visibility.
  • Oversaw the development of creative content such as videos, blogs, webinars, podcasts.
  • Established relationships with industry influencers and bloggers to expand reach and impact.
  • Generated reports summarizing key findings from research projects conducted by the team.
  • Identified potential partners or sponsorships that could benefit company's branding objectives.
  • Developed and oversaw strategic business plan for marketing department.
  • Conducted thorough market research to obtain detailed understanding of consumer needs and trends.
  • Marketed research and analyzed data to identify and define audiences.
  • Managed social media presence and directed programs to improve social media reputation and recognition.
  • Developed and managed digital marketing campaigns.
  • Planned and facilitated meetings to share marketing plans and explain future business goals.
  • Expanded personnel skill sets by mentoring marketing team both individually and in groups.
  • Interviewed and hired talented individuals to add value to marketing team.

TV Presenter

Venevision
Caracas
02.2019 - 07.2025
  • Performed additional duties as assigned by Executive Producer or Network Manager.
  • Assisted with promotional activities such as attending press conferences or interviews.
  • Presented stories in an engaging style with appropriate facial expressions and gestures.
  • Ensured compliance with industry standards when producing programs for broadcast.
  • Organized pre-recorded segments for broadcast, ensuring accuracy of content and timing.
  • Responded quickly to unexpected developments while broadcasting live shows.
  • Greeted guests and viewers in a friendly and professional manner.
  • Reported news stories for publication or broadcast, thoroughly describing background and details of events.
  • Presented local news and feature reports in public radio style on both local and national news programs.
  • Received assignments or evaluated leads or tips to develop story ideas.
  • Researched story background information to provide complete and accurate information.
  • Cultivated relationships with sources and key figures in local area to reliably produce top-notch news coverage.

Broadcaster

Altos FM
Los Teques
01.2019 - 12.2020
  • Wrote scripts for news broadcasts, promotional materials, and public service announcements.
  • Kept track of station ratings over time and reported results back to management team members.
  • Researched topics of interest for newscasts and other programs.
  • Collaborated with producers, directors, and other personnel on programming scheduling.
  • Presented news stories live from remote locations via satellite transmissions or fiber optics links when necessary.
  • Prepared, produced, and implemented coverage, maintaining superior commitment to quality and accuracy.
  • Provided excellent reporting, interpretation, and analysis of data for many live and taped performances.
  • Gathered information and video material required as well as created high-impact scripts for review and approval by editors.
  • Delivered on-air reports, covering stories.
  • Offered commentary on music, local politics, and other matters.
  • Interviewed celebrity guests, composed questions and performed in-depth research.
  • Researched subjects and prepared for live events, special programs and guest interviews.
  • Used proper elocution and articulation to deliver news and features stories during broadcasts.
  • Developed storylines for broadcasts to engage listeners and increase audience numbers.
  • Interviewed guests and conversed according to script.
  • Shared public service announcements, music information and upcoming events with audiences.
  • Hosted events being broadcast over television or radio.
  • Collaborated with producers and assistants to select and implement program content.

Education

High School Diploma -

Virgen De La Consagracion
Los Teques
07-2017

Some College (No Degree) - Social Media Marketing

Santa Maria
Caracas

Some College (No Degree) - Business

Universidad Bicentenaria De Aragua
Los Altos Mirandinos

Skills

  • Marketing strategy
  • Digital marketing
  • Market research
  • Data analysis
  • Campaign management
  • Customer segmentation
  • Social media management
  • Partnership development
  • Digital advertising
  • Team leadership
  • Influencer relations
  • Content development
  • Influencer marketing
  • Content strategy
  • Media planning
  • Advertising campaigns
  • Marketing campaign management
  • Social media platforms
  • Content coordination
  • Partnership marketing
  • Staff management
  • Program marketing

Certification

  • Broadcaster certification
  • Actress certification
  • Marketing certificates
  • Modeling certificate
  • TV presenter certificate

Languages

Spanish
Professional
English
Limited

Timeline

Senior Marketing Manager

The Personal Injury Hub
10.2023 - Current

TV Presenter

Venevision
02.2019 - 07.2025

Broadcaster

Altos FM
01.2019 - 12.2020

High School Diploma -

Virgen De La Consagracion

Some College (No Degree) - Social Media Marketing

Santa Maria

Some College (No Degree) - Business

Universidad Bicentenaria De Aragua

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