Kenneth Arterberry

• Developed strategies and plans for regional sales growth. This entailed review of YOY, competitor analysis, trends, and other details.
• Organized trade shows, exhibitions, and other events to showcase products in Texas, Colorado, Nevada, and Washington.
• Monitored competitor activities and analyzed pricing trends in the region.
• Weekly analyzed regional sales performance data to develop actionable insights.
• Collaborated with VP, Director, and RSMs to develop new products tailored for the U.S. markets.
• Recruited, trained, coached, mentored, and evaluated a team of regional sales representatives.
• Cultivated an environment that fostered teamwork among regional sales staff members.
• Provided technical advice and support on product features and benefits to customers.
• Coordinated Daily Field Reports (DFRs) and Property Visits to share with business partners and senior leadership.
• Used change methodologies to increase sales and led projects for increased productivity. The 'Perfect Turn'.
• Negotiated contracts with distributors, vendors, retailers. in the region.
• Identified opportunities for cross-selling and up-selling within existing customer base.
• Maintained accurate records of all sales activities, including leads generated and closed deals, using Sales Force (CRM).
• Resolved customer inquiries promptly as well as escalated issues when necessary.
• Ensured compliance with company policies and procedures related to regional sales operations.
• Generated reports on weekly, monthly, quarterly basis detailing regional sales KPI metrics such as revenue goals achieved, average sale, other or missed targets.
• Partnered closely with marketing team to ensure successful execution of promotional campaigns throughout the region.
• Increased revenue generation by collaborating with senior executives to assess regional performance and develop new sales strategies.
• Held bi-weekly meetings with each representative to talk one-on-one, resolve issues, and provide tailored training. Also, held 2 Teams calls per week for the team.
• Built sales forecasts and schedules to reflect desired productivity targets using Workday tools.
• Supported, trained, and motivated a team of professionals to consistently exceed monthly and annual sales goals. Built a high performing sales team and a strong culture of winning.
• Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
• Developed and significantly grew assigned territory from 5 staffed properties to 10 properties in Texas and earned 3 new markets with 9 additional properties in Nevada, Colorado, and Washington. This led to a 300% increase in revenue from 2020 to 2024. Accomplished this by using strong team engagement, morale, and constant sales training.

Responsible for the business's overall direction, coordination, and operation, as well as the financial success of 9 departments.

Prepared and delivered monthly reports to the RVP related to the successes and areas of opportunity. This report also included a strategy plan to improve or continue successes.

Mentored department heads in budget management, sales training, and hospitality.

Consistently led the U.S. In most revenue areas, with recognition in management of both revenues and expenses.

• Partner in 48-unit national chain
• Improved business ethics and culture by training, developing, and hiring staff members.
• Reviewed monthly P&Ls and weekly Flash reports with the COO and CFO. Prepared and delivered monthly summary reports, market competitive analysis, SWOT, and future plans to the CEO and all shareholders semi-annually.
• Moved BBB rating from F to B, largely due to managing customer concerns and holding in-club teams accountable to higher Medallia standards. Brought all facilities up to meet PCI compliance standards.
• Improved brand awareness in the Houston market. Responsible for establishing sponsorship/partnership with the Houston Texans and several charity organizations in the Houston metro area.
• Reduced attrition from 6.4% to 3.5% from 2013 to 2017.
• Trained DMs and GMs on managing their departments using financial trends and P&L.
• Managed the largest market, which carried 60% of the company's EBITDA.
• Trained, inspected, and held in-club managers accountable for inventory control, payroll, and other budget-related items.

Reduced GM turnover and improved downline, overall employee rotation.

Managed Clients and Providers in the Southeast and Northeast US for this national $70 million-dollar health care staffing provider. Primarily worked with hospital contracting and physician placement. Created needs analysis used to illustrate financial benefits of outsourcing for potential clients and secured contracts with medical facilities by explaining how outsourcing to Whitaker would benefit the client's bottom line.

• Prepared and presented physicians to hospitals and other medical facilities.
• Negotiated bill rates and contractual terms generally with CEOs, CFOs, and CNOs.
• Used strategic marketing, including social media, to find opportunities in target markets with existing providers.
• Consulted with medical management firms to reduce client spend.

Business development and sales roles are responsible for meeting/exceeding sales and profit goals by actively promoting Jackson Healthcare contracting and placement services to healthcare facilities nationwide in order to add new accounts and increase share of existing accounts' business. Primarily worked with hospital contracting, government, and civilian needs. Nurse Practitioners and Physician Assistants. Led Government division by establishing good relationships with contracting officers at various Veteran's Administration locations around the U.S., communicated all government needs and requirements with all recruiters, and managed Government RFP process and E-Buy processes. With AdvancedPractice.com (AP.com), I acted in a Business Development and Sales role, leading new company start-up activities. Developed and managed a team to build foundational sales systems and the marketing department.

• Saved Jackson Nurse Professionals over $750k in 2012 by correcting billing and compliance issues.
• Reported to President on all national accounts.
• Negotiated bill rates and contract terms with hospital facilities, in conjunction with the legal team.
• Created and managed book of business from net zero (calls, call-in leads, old, and existing business).
• Secured 60 new clients within the first 6 months at AP.com.
• Established over 150 new accounts in 12 months at AP.com.
• Client retention was highest in the company.
• Fostered and maintained Vendor Management Systems (VMS) relationships.
• Strong B2B experience and new client acquisition skills.