Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Certification
Languages
Timeline
Generic

KENNETH BOUDREAU

Garden City,NY

Summary

Experienced professional with over seven years in strategic campaign management. Dedicated to successful project execution and brand growth. Utilizing advanced analytical skills to optimize campaign performance and achieve target outcomes. Proven track record of fostering team collaboration and upholding high standards for campaign excellence, leading to impactful results for organizations.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Ad Operations Senior Campaign Manager

Dotdash Meredith
07.2021 - Current
  • Manage communication with client tech teams, navigating challenges, and implementing solutions that achieve our aims.
  • Ensure timely execution of all tasks related to ad operations, including trafficking, troubleshooting, optimization, and reporting of campaigns.
  • Document, update, and maintain ad ops policies, performance, and procedures.
  • Track campaign status, identify and troubleshoot delivery issues, and review reporting data for quality assurance.
  • Implement ad ops tools to address workflow inefficiencies and improve testing.
  • Liaison for cross-functional teams of Account Strategy, Revenue Operations, Programmatic, Sales, and Production.
  • Responsible for creating deals in Index Exchange, Magnite, AdX and collaborating with programmatic AM to optimize.
  • Responsible for trafficking programmatic partner tags, implementing rate, and targeting optimizations.
  • Maintaining strong communication with SalesOps team to showcase results, progress, and drive best revenue results.
  • Troubleshooting campaign errors in 3rd party e.g. Double Verify, DCM, Innovid, etc.
  • Provided detailed third-party reporting with thorough analysis for 1st vs 3rd party pacing and survey pixels.
  • NOTE: Started as a regular campaign manager in July 21. Promoted FY2024.

Ad Operations Campaign Manager

Trusted Media Brands
11.2019 - 07.2021
  • Managed and maintained multiple digital display, high-impact display, and video ad campaigns across the online publications of Reader's Digest, Taste of Home, Family Handyman, and other sites within our rev-share network.
  • Responsible for trafficking, pacing, QA, troubleshooting, optimizing, and billing of various direct and programmatic campaigns.
  • Collaborated with planners, account managers, sales, and marketing to ensure full delivery of all campaigns and applicable KPIs.
  • Worked closely with the product and development teams to QA all ad products released in both testing and live environments on our owned & operated sites.

Digital Account Manager

Trusted Media Brands
03.2018 - 10.2019
  • Manage the day to day partner relationships and sales processes to guarantee the Sales team hits its revenue goals.
  • Manage campaign delivery to minimize shortfalls and optimize campaigns toward client goals.
  • Lead the monitoring and reporting of campaign performance and proactively communicate any issues to the internal team and client, when necessary.

Media Planner (Contractual Role)

Pet360 Media A Division of PetSmart, Inc.
08.2017 - 02.2018
  • Assist in the creation, planning, and execution of PetSmart branded and co-branded shopper marketing digital initiatives with the goals of driving awareness and/or incremental product sales.
  • Maintain yearly budgets to ensure digital initiatives are spending as expected and company profit goals are met.
  • Collaborate with the media planning team to create media strategy and planning recommendation decks utilizing CPM, CPC, and CPA costing models, which align with client campaign objectives; then, present recommendation to client for approval.

Education

BBA - Marketing

Hofstra University
Hempstead
05-2015

Skills

  • Campaign management
  • Collaborative
  • Team player
  • Performance optimizations
  • Video advertising
  • Mobile advertising
  • Native advertising
  • Ad server management
  • Programmatic advertising
  • Data gathering

Accomplishments

  • Part of the site migration projection at the time of DotdashMeredith merger which included breaking down all URLs under Meredith sites, stamp them to become DDM sites, and run extensive testing and tagging tasks.
  • Manage over $22m of ad operations campaigns on a yearly basis specializing in the Health vertical which is the most revenue generating of the company.
  • Oversee work of two associates on team to give them guidance as they grow and make contributions to the team.


Certification

  • Google Ad Words Search Certified.
  • Product School Discovery Certification. (Credential ID: cert_8vdrnt0d)
  • Google AdWords Fundamental Exam Certified.

Languages

English
Native or Bilingual

Timeline

Ad Operations Senior Campaign Manager

Dotdash Meredith
07.2021 - Current

Ad Operations Campaign Manager

Trusted Media Brands
11.2019 - 07.2021

Digital Account Manager

Trusted Media Brands
03.2018 - 10.2019

Media Planner (Contractual Role)

Pet360 Media A Division of PetSmart, Inc.
08.2017 - 02.2018

BBA - Marketing

Hofstra University

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KENNETH BOUDREAU