Kenneth Ceragno
Tampa,FL
Summary
E-Commerce Expert & Business Developer
Experienced team leader (and company creator) with an extensive Business Management background from both a team perspective (as a COO) and an executive perspective (as a CEO).
Looking to build on the skills obtained while creating, growing, and overseeing my own successful company for nearly 15 years prior to the virus outbreak, as well as building another thriving $2.5 million per year ecommerce business from the ground up since the pandemic. Adept at creating and launching successful brands with trademarks and patents.
My diverse educational background in Science (Sports Medicine) and Writing (Screenwriting) complements my hands-on experience in meeting deadlines and consistently producing results. A highly capable, true self-starter with a track record of achieving success. in various fields.
Overview
21
21
years of professional experience
Work History
CEO / Product Development Manager / Owner
Everything Commerce Partners – Eastpointe, MI
03.2021 - Current
- Personally responsible for ideating the concept, conducting the market research, raising the capital, drafting patents and trademarks, and developing high quality brands and products that offer functional value to consumers.
- Currently serving as both the Chief Executive Officer (CEO) with oversight on all company initiatives.
- Successfully launched four (4) separate brands in the baby and health and beauty sectors, encompassing dozens of successful product launches still on the market today.
- Researched and analyzed consumer and market trends to identify product opportunities.
- Collaborated with engineers on product design and functionality.
- Successfully obtained four (4) trademarks and two (2) pending patents.
- Oversight on all company operations, campaign management, business development and growth initiatives.
- Established and managed the entire Amazon, Etsy, eBay, and Shopify platform for all brands, including all Amazon Seller and Vendor Central applications, product management, reporting, and analytics.
- Developed pricing and positioning strategy for each product line.
- Implemented all company social media marketing initiatives, as well as all PPC advertising campaigns.
- Successfully launched several products currently performing as top sellers in their respective Amazon categories.
- A current 5 hour per week time commitment (on the weekends).
COO / Director of Growth & Operations
Yammie Noob Moto (YNYT LLC) – Austin, TX
03.2022 - 01.2024
- Served as both the Chief Operating Officer (COO) and Director of Growth & Operations during my time.
- Oversaw all company operations, campaign management, business development and growth initiatives.
- Personally responsible for creating the entire company e-commerce division from concept to $2.5 million in yearly top line sales in less than 16 months.
- Led a team of nine personnel members, overseeing all aspects of DTC sales and vendor central.
- Managed the entire Shopify platform, including all applications, product management, reporting, and analytics.
- Charged with managing all company-wide marketing with a yearly Marketing Budget of $175K.
- Served as the main liaison between the online content (media influencing team) and the e-commerce (sales team) arms of the business.
- Constructed and oversaw all website development.
- Served as the primary product development lead, as well as the main contact managing all vendors.
- Sourced and mapped all products.
- Created and implemented all procedures for Customer Relations, Service, and Support, designed to force company growth.
- Oversaw budgets with full P&L responsibility, sponsorships, human resources, negotiation of high-level contracts, and vendor acquisition.
Founder and CEO / Director of Sales
The Handsfree Experts - Miami, FL
08.2008 - 12.2021
- Founded the company in 2008, leading a team of five employees, and servicing thousands of clients over a thirteen-year period.
- Cultivated a forward-thinking, inclusive, and performance-oriented business culture within the company.
- Consistently generated 750k-1m in new revenue per year prior to the COVID-19 outbreak in 2020.
- Responsible for all key aspects and operational initiatives to drive and maintain substantial business growth to maximize profitability.
- Accurately processed 100+ online orders per day in a timely manner.
- Directly supervised all employees on company roles to maximize business success.
- Oversaw all recruiting and new HR hire acquisitions.
- Heavily involved in content strategy and development.
- Fostered B2B and Vendor relationships.
- Responsible for all Amazon brand management.
- Reviewed individual department performance and worked with leadership to improve processes, procedures, and practices.
- Raised capital across multiple funding options from both investors and the banking industry.
- Full immersion into all aspects of the Shopify, eBay, and Amazon Selling Platform for over 13 years, with specific expertise in Seller Central and FBA.
COO / Operations Manager / E-commerce Specialist / Fulfillment Lead
Car-kit.com, Inc. - Miami, FL
03.2004 - 07.2008
- Served as both the Chief Operating Officer (COO) and Operations Manager through my time with the company.
- Obtained extensive eCommerce expertise in the areas of Product Sourcing, Product Creation, Product Marketing, and Inventory Control.
- Oversaw all daily operations and employee relations.
- Performed key upper-level management of all operations with a focus on productivity, profitability, and efficiency.
- Served as the Fulfillment Lead responsible for all Order Management.
- Directly managed all thirteen personnel members.
- Responsible for designing and implementing all company logistics.
- Resolved all critical stock issues, shipping conflicts, special requests from retail customers, and product transitions to deliver orders on-time and complete.
- Managed the B2B sales channel and vendor central for the company.
- Created all procedures for Customer Relations, Service, and Support.
- Established and administered annual budget.
- Devised processes to boost long-term business success and increase profit levels.
- Planned and implemented procedures to force company growth.
- Successfully developed a track record of delivering superior results by continuously finding innovative ways to grow revenue and increase margins.
- Closed on a deal that made Car-kit.com the exclusive Cellular Accessories provider for both AT&T (then Cingular Wireless) as well as Dobson Wireless.
- Created a network of over two hundred certified installers to service clients and customers across the United States.
- Became well-versed in managing high-dollar value budgets with full P&L responsibility, negotiating high-level contracts, and building lasting relationships with vendors, client, and partners.
- Responsible for all employee hires (HR duties).
Education
Bachelor of Science - Physiology
University of Miami
Miami, FL Bachelor of Arts - Screenwriting
University of Miami
Miami, FL Associate of Science - Exercise Science
Bergen Community College
Paramus, NJ Certified Personal Trainer - Strength and Conditioning
American College of Sports Medicine (ACSM)
Indianapolis, Indiana Certification - CPR & First Aid
Bergen Community College
Paramus, NJ Skills
- Account Management, Amazon A Content Management and Creation, Amazon Advertise Manager, Amazon Seller Central, Amazon Vendor Central, Analysis Skills, B2B Sales, Brand Development, Branding, Budgeting, Business Development, Business Operations, Campaign Management, Chinese Distributor Networking, Clickup, Communication Skills (Written and Verbal), Competitor Research, Content Strategy, Content Writing, Creative Writing, Customer Service and Relations (CX), Data Analysis, Detail-Oriented, Digital Marketing, Discord, DTC Sales, eBay Seller Platform, E-Commerce Specialist, Etsy Seller Platform, Forecasting, Giveaways (High Dollar Promotional Marketing), Google Ads, Google Analytics, Growth Planning, Helium 10, HR, influencing, Instagram Advertising, Integrity, Inventory Control, Keyword Research, KPI's, Leadership and Mentoring, Listing (Copy) Creation and Optimization, Logistics, Marketing, Meta Advertising, Microsoft Office Suite, Negotiation, Office Management, Operations Management, Order Fulfilment, PPC (Pay-Per-Click) Advertising, Product Development, Product Mapping, Product Sourcing, Project Management, Purchasing, Recruiting, Research, Sales, Script Writing, Shipping and Receiving, Shopify, Slack, Social Media Management, Spark Shipping, Stripe (Membership Accusition and Retention), Strong Organizational Skills, Supervising Experience, Supply Chain Management, Team Management, TikTok Specialist, Timelines, Trademark and Patent Filing, Twitter Marketing, Upselling, UX/UI, Vendor Accusition and Management, Video Editing, Walmart Seller Platform, Warehouse Distribution, Website Building, Wholesale, YouTube (Content) Influencing
Timeline
COO / Director of Growth & Operations
Yammie Noob Moto (YNYT LLC) – Austin, TX
03.2022 - 01.2024
CEO / Product Development Manager / Owner
Everything Commerce Partners – Eastpointe, MI
03.2021 - Current
Founder and CEO / Director of Sales
The Handsfree Experts - Miami, FL
08.2008 - 12.2021
COO / Operations Manager / E-commerce Specialist / Fulfillment Lead
Car-kit.com, Inc. - Miami, FL
03.2004 - 07.2008
Bachelor of Science - Physiology
University of Miami
Bachelor of Arts - Screenwriting
University of Miami
Associate of Science - Exercise Science
Bergen Community College
Certified Personal Trainer - Strength and Conditioning
American College of Sports Medicine (ACSM)
Certification - CPR & First Aid
Bergen Community College
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