Kenneth Cruz
Miramar,Florida
Summary
Organized Channel Sales and Partnerships Director with record of success in surpassing sales targets. Talented in connecting partners and building new sales channels with robust profits. Performance-oriented professional with progressive background in building and managing successful sales and partnership operations within eCommerce, fin-tech, and SaaS with consistent accomplishments.
Overview
16
16
years of professional experience
Work History
Head, Director of Channel Sales & Partnerships
Shift4 Payments
01.2021 - Current
- Development and execution of strategic partnerships while working closely with commercial to drive sales.
- Manage and grow all new and existing partnerships by maintaining relationships with all key stake holders.
- Working closely with commercial, product and dev team to head technical integrations, cultivate and develop strong, long-term partnerships with ISV's, 's, SI's, platforms, affiliates and resellers.
- Work cross-functionally to support effective relationships, management with all stakeholders and partners and ensures end user satisfaction on administration, on boarding, and operational workflows, Shift4 Payments, Drove and executed the Global Partnership strategy in collaboration with senior revenue team leaders.
- Expanded partner base by 300% by developing and launching reseller program for agencies, affiliates and technology partners.
- Responsible for revenue growth, facilitating product discussions and prioritizing improvements and feedback into the partner development roadmap.
- Direct ownership or relationships at all levels of all Tier 1 Alliance Platform Partners: Adobe, SAP, Salesforce, Big Commerce, WooCommerce, PrestaShop and worked with sales and marketing teams to bring leads to closure.
Global Alliances Director
NS8
07.2019 - 11.2020
- Drove and executed the Global Partnership strategy in collaboration with senior revenue team leaders.
- Responsible for revenue growth, facilitating product discussions and prioritizing improvements and feedback into the partner development roadmap.
- Direct ownership or relationships at all levels of all Tier 1 Alliance Platform Partners: Adobe, SAP, Salesforce, Big Commerce, WooCommerce, PrestaShop and worked with sales and marketing teams to bring leads to closure.
- Conducted market research to identify new opportunities and target markets.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Country Manager
PrestaShop
07.2014 - 07.2019
- Recruited, trained and coached 22 -member team to support company growth.
- Researched eCommerce in America's thoroughly to adapt sales and partnership strategies accordingly.
- Verified appropriately priced products and services to secure competitive advantage and desired returns.
- Developed and executed Prestashop’s go-to-market strategy for America’s. Built and drove joint strategy and business plans for all channels for Americas.
- Head Sales, Channel & Alliance Partners by segment and geography that includes compelling joint value propositions, clearly defined go-to-market initiatives with key alliance sponsors.
- Developed key commercial and partner infrastructure, including sufficient and scalable processes, forecasting, compensation, training, and operational initiative
- Responsible for revenue growth and budget, facilitating product discussions and prioritizing improvements and feedback into the partner development roadmap
Regional Sales Manager
Mercury Payments Systems
01.2012 - 06.2014
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
- Generated detailed sales reports and forecasts to analyze performance and track progress.
- Managed our Payments operational infrastructure, including our payments boarding operations, gateway, and processing vendors, and high-risk processing partnerships
Area Sales Manager
Century Payments
12.2007 - 01.2012
- Executed proven strategies to hit sales quota and help company achieve goals.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Built lasting relationships with clients through outstanding customer service interactions.
Education
Bachelor's Degree - Businesss & Advertising
Webber International Univierty
Skills
- Organizational Vision & Strategy
- Execution, Results, Leadership
- Budget and P&L Management
- Sales Strategy & Revenue Generation
- Strategic Partnerships
- Partner and Pipeline Development
- Lead Identification and Generation
- Complex Sales
- Sales Channel Management
Languages
English
Native or Bilingual
Spanish
Professional Working
Timeline
Head, Director of Channel Sales & Partnerships
Shift4 Payments
01.2021 - Current
Global Alliances Director
NS8
07.2019 - 11.2020
Country Manager
PrestaShop
07.2014 - 07.2019
Regional Sales Manager
Mercury Payments Systems
01.2012 - 06.2014
Area Sales Manager
Century Payments
12.2007 - 01.2012
Bachelor's Degree - Businesss & Advertising
Webber International Univierty
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