Kenneth Goldman
Fort Pierce,FL
Summary
Results-driven communications professional experienced with leadership in strategic messaging and public relations. Proven track record in media relations, content creation, and brand management. Strong focus on leading teams and achieving impactful results. Reliable and flexible with changing needs, valued for strategic thinking and clear communication.
Overview
31
31
years of professional experience
Work History
Communications Director
United States General Services Administration
03.2014 - Current
- Lead communications efforts for one of the GSA's largest technology modernization projects, ensuring effective outreach to over 4 million users, including federal agencies and small businesses.
- Built and directed the communications department from the ground up, establishing processes and frameworks for engaging diverse stakeholders including leadership, Congress, and the public.
- Develop high-level strategic communications plans that support federal contracting processes and improvements in technology, addressing complex issues in a clear, understandable manner.
- Lead crisis communication strategies and provide training for senior leaders on communication best practices.
- Serve as senior writer and editor, responsible for approving all key messaging and content for digital and print distribution.
- Established a highly effective communications department that increased stakeholder awareness and engagement by as much as 70 percent.
- Recognized and renowned for its impact and effectiveness.
- Founding chair of GSA's Change Management Working Group, unifying change management strategies.
- I directed outreach strategies and crisis communication initiatives that align with agency goals.
- My work is recognized for significantly enhanced customer experience.
Director of Communications
United States General Services Administration
01.2016 - 01.2017
- Managed communications strategies for GSA's real estate services, including the development of outreach materials and public meetings to foster communication between GSA leadership and target audiences.
- Led a team of 15, directing program development, crisis management, and communication planning.
Senior Public Affairs Specialist
United States Department of Health & Human Services
06.2012 - 02.2014
- Directed public affairs and communications strategies for global health initiatives, including disease-specific campaigns and regional outreach efforts.
- Managed a team of 8 and was responsible for all communication activities, from content creation to stakeholder engagement.
- Developed and launched the GlobalHealth.gov social media platforms, increasing visibility and engagement across multiple channels.
- Led the development of a cross-agency global health public affairs working group that streamlined communication efforts.
Director of Media and Campaigns
SeaWeb
01.2010 - 01.2012
- Managed all external media and public relations campaigns for an international ocean conservation nonprofit, with an emphasis on digital communications and media strategy that led to measurable increase in issue awareness
Vice President
GMMB
01.2007 - 01.2010
- Provided strategic communications counsel for this public relations firm to major clients, including The American Beverage Association and Pew Charitable Trusts, leading teams on high-profile campaigns that led to campaign success and client satisfaction, including adding 5 new business clients.
Senior Manager of Communications
American Society of Clinical Oncology
01.2005 - 01.2007
- Managed external (patient focused) and internal communications to disseminate critical cancer information to stakeholders worldwide that resulted in 30 percent better update of patient communications.
Vice President of Communications
Appleseed Foundation
01.2002 - 01.2005
- Managed all public relations efforts for a variety of advocacy issues including public education, voting rights, poverty elimination, women's rights, and more.
National Press Secretary
Earthjustice
01.2000 - 01.2002
- Led all communications efforts for a variety of conservation initiatives including forestry management, wildlife restoration, clean water and air issues, and myriad complex legal outreach.
Director of Communications
Defenders of Wildlife
01.1994 - 01.2000
- Began as an intern and worked my way up to director of communications, working on very public facing campaigns, including wolf restoration to Yellowstone National Park.
Education
Bachelor of Arts -
George Mason University
Fairfax, VAMaster of Arts - In Progress
George Mason University
Fairfax, VALeadership Training Program -
University of Virginia
Charlottesville, VASkills
- Strategic communications
- Crisis communications
- Stakeholder engagement
- Media relations
- Campaign management
- Change management
- Brand management
- Social media strategy
- Public relations
- Marketing communications
- Supervising staff
- Internal communications
Accomplishments
- Managed, directed, and coached multiple teams with as many as 15 direct reports.
- Developed strategic communications plans that resulted in a 70% increase in stakeholder engagement.
- Led crisis communications initiatives that received recognition for effectiveness during emergencies.
- Pitched stories and worked with reporters and producers that resulted in national media coverage (CNN, 60 Minutes, New York Times) and in targeted industry and association outlets (Fed News Radio, Oncology News Today, Morbidity & Mortality Weekly Report).
- Successfully placed executives in numerous keynote and other speaking roles as subject matter experts.
- National Association of Government Communicators Blue Pencil Award 2019: Best Change Campaign.
Timeline
Director of Communications
United States General Services Administration
01.2016 - 01.2017
Communications Director
United States General Services Administration
03.2014 - Current
Senior Public Affairs Specialist
United States Department of Health & Human Services
06.2012 - 02.2014
Director of Media and Campaigns
SeaWeb
01.2010 - 01.2012
Vice President
GMMB
01.2007 - 01.2010
Senior Manager of Communications
American Society of Clinical Oncology
01.2005 - 01.2007
Vice President of Communications
Appleseed Foundation
01.2002 - 01.2005
National Press Secretary
Earthjustice
01.2000 - 01.2002
Director of Communications
Defenders of Wildlife
01.1994 - 01.2000
Bachelor of Arts -
George Mason University
Master of Arts - In Progress
George Mason University
Leadership Training Program -
University of Virginia
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