Summary
Overview
Work History
Education
Skills
Timeline
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Kenneth Goodman

Kenneth Goodman

Pinehurst,NC

Summary

Dynamic Global Commercial Director with a proven track record at Coats, North America, driving $73 million in sales. Expert in sales strategy and customer relationship management, I excel in revenue growth and team leadership, consistently delivering results and enhancing client satisfaction through innovative commercial strategies.

Overview

31
31
years of professional experience

Work History

Global Commercial Director

Coats, North America
08.2024 - Current
  • Delivered $73 million in sales for 2025 in yarns, threads, fabric, and trims.
  • Led a team of seven Account Directors in North America and Europe.
  • Participated in the 2025 Global Leadership Summit Conference in Ho Chi Minh City, Vietnam.
  • Monitored performance metrics such as revenue, cost of goods sold, gross margin to measure success of commercial activities.
  • Conferred with technical directors, crew members and writers to discuss details of production.
  • Developed and implemented commercial strategies to drive revenue growth.
  • Reviewed customer feedback data to improve customer experience and satisfaction levels.
  • Conducted meetings to discuss production progress and attain production objectives.

Account Director

Coats, North America
01.2024 - 08.2024
  • Exceeded H1 sales target by 121%, closing $18,647,000.
  • Grew a strategic relationship with Safety Components, the largest customer for performance materials, and increased sales by XXX%.
  • Strengthened Coats business with Steel Grip, Mount Vernon, Flame Pro Splash Program with Cintas, with YTD sales growth of $551,000.
  • Invited to join the Performance Material Leadership Team.

Vice President

National Spinning Company
Whiteville, NC
11.2019 - 12.2023
  • Set all profitability goals and assign targets; maintain existing accounts, identify opportunities, and engage new clients.
  • P&L responsibility for a business with $25M in annual sales.
  • Lead and direct all sales efforts, and new business development.
  • Identified a new market in home improvement products, increasing revenue by 10%.
  • Maximized efficiency by reducing direct and indirect labor by 50%.
  • Implemented rigorous budgeting and oversight, reducing costs by 20%.
  • Developed an incentive structure to boost morale, and improve manufacturing efficiency.
  • Delivered quarterly presentations to the Board of Directors.

Technical Yarn Manager

National Spinning Company
Whiteville, NC
04.2016 - 11.2019
  • Managed sales, customer relations, new business, and product development initiatives.
  • Provided technical support to new yarn products.
  • Created new revenue streams, and strengthened customer relationships.

President

Goodman Yarn Sales
Pinehurst, NC
04.2016 - 04.2017

Performed contract sales for Frontier Spinning Mills.

Developed and negotiated supply agreements for customers.

President, Founding Board Member

Richmond Specialty Yarns
Ellerbe, NC
04.2009 - 04.2017
  • Increased shareholder value by 100%.
  • Developed and negotiated supply agreements for customers.
  • P&L responsibility for a business with $10M in annual sales.
  • Collaborated with the parent company, FilSpec, Canada.
  • Board member. Delivered quarterly presentations to the Board of Directors.

Richmond Yarns

President-Owner
Ellerbe, NC
04.2001 - 04.2009
  • Developed and executed a $5 million renovation plan.
  • Increased revenue by 30% annually.
  • Implemented a new business model that reduced working capital requirements by 50%.
  • Executed the sale of the company to new investors in 2009.
  • P&L responsibility for a business with 175,000 sq. ft. Manufacturing facility with 200 employees.
  • Developed and negotiated supply agreements for strategic customers.
  • Streamlined organization-wide purchasing processes.

Vice President Operations

Richmond Yarns
Ellerbe, NC
04.1994 - 04.2001

● Led production, distribution, and sales.

  • Implemented productivity and quality standards.
  • Developed lasting relationships with customers.

Education

Bachelor of Science - Apparel And Textile Management

North Carolina State University
Raleigh, NC
06-1994

Bachelor of Arts - Business Management

North Carolina State University
Raleigh, NC
06-1992

Skills

  • Sales strategy
  • Revenue growth
  • Market analysis
  • Customer relationship management
  • Budgeting and forecasting
  • Team leadership

Timeline

Global Commercial Director

Coats, North America
08.2024 - Current

Account Director

Coats, North America
01.2024 - 08.2024

Vice President

National Spinning Company
11.2019 - 12.2023

Technical Yarn Manager

National Spinning Company
04.2016 - 11.2019

President

Goodman Yarn Sales
04.2016 - 04.2017

President, Founding Board Member

Richmond Specialty Yarns
04.2009 - 04.2017

Richmond Yarns

President-Owner
04.2001 - 04.2009

Vice President Operations

Richmond Yarns
04.1994 - 04.2001

Bachelor of Science - Apparel And Textile Management

North Carolina State University

Bachelor of Arts - Business Management

North Carolina State University
Kenneth Goodman