Summary
Overview
Work History
Education
Skills
Keyskillset
Timeline
Generic

KENNETH GUNSAULLUS

Round Lake,IL

Summary

Obtain a mid to senior level leadership position that will leverage over 15 years of product management experience with credit card/ payments focus. With over a decade of experience in product and marketing management, I can bring strategic oversight, visionary direction and hands on execution to the development and growth of new and existing products.

Knowledgeable [Desired Position] with solid foundation in optimizing operational processes and driving efficiency improvements. Proven track record of managing cross-functional teams to achieve project milestones and streamline workflows. Demonstrated proficiency in strategic planning and problem-solving, ensuring continuous improvement and operational excellence.

Operations professional prepared to leverage extensive experience in operational management to enhance business performance. Expertise in developing and implementing process improvements while fostering collaborative environment to meet organizational goals. Reliable team player with focus on adaptability and achieving targeted results. Proficient in strategic planning and operational efficiency.

Overview

25
25
years of professional experience

Work History

Operations Manager – Credit Bureau Client Partnerships

TransUnion
01.2010

Product Manager – Credit Card

Tri Counties Bank
01.2022 - 01.2024
  • Product co-lead in the merger and conversion of a peer’s credit card portfolio
  • Converted the entire credit card platform from two separate card processors to a third
  • Converted a full suite of commercial and small business credit card accounts from PSCU and Corserve to a FIS with minimal cardholder impact
  • Introducing a fleet credit card product to the Tri Counties Bank portfolio of Commercial Products
  • Developed a full suite of program performance reports for key stakeholders across the organization from the CFO through Treasury Management relationship directors
  • Ongoing development, enhancement, and delivery of a highly competitive suite of Commercial and Small Business credit card products
  • Responsible for creating and executing key growth and engagement strategies
  • Develop and maintain controlled risk to ensure processes and product features are working as designed and intended
  • In partnership with Visa, FIS and internal stakeholders, evaluate new opportunities, improve product functionality and drive business growth
  • In partnership with corporate communication, legal, compliance and marketing, successfully developed a comprehensive communication plan addressing all merger and conversion tasks while providing an ideal customer experience and minimal cardholder disruption
  • Managed all marketing and communication channels including statements, website, welcome package, EMOB protocol and mobile application designed to build awareness, acquire new accounts and deepen existing engagement with existing account holders
  • Redesigned the small business and commercial application to accommodate future online application and approval functionality
  • To provide 'best in class' service, work closely with frontline teams to continually review, measure and redefine the end-to-end customer experience

VP Product Manager – Credit Card

Regions Bank
01.2018 - 01.2022
  • Ongoing development, enhancement, and delivery of a highly competitive suite of consumer and small business credit card products
  • Responsible for creating and executing to key growth and engagement strategies
  • Develop and maintain controlled risk to ensure processes and product features are working as designed and intended
  • In partnership with Visa, TSYS and internal stakeholders, evaluate new opportunities, improve product functionality and drive business growth
  • In partnership with corporate communication and marketing, review, develop and manage all channels of communication including statements, website, welcome package, EMOB protocol and mobile app
  • Working with both internal and external partners on a complete product redesign of the small business suite of products
  • Redesign includes value proposition, operational aspects and service enhancements
  • Developed a card pricing strategy for both consumer and small business driving acceptable levels of profitability
  • Implemented a successful post account opening engagement strategy on all newly opened consumer credit card products
  • Refined our product offerings based on a redefined robust segmentation strategy
  • Implemented an online preapproval application process improving the applicant experience and reducing account approval notification time
  • To provide 'best in class' service, work closely with frontline teams to continually review, measure and redefine the end-to-end customer experience
  • To build new account activation and first use, implemented a 'spend and get' incentive program for both consumer and small business products

VP Product Manager – Credit Card

BMO Harris Bank
01.2015 - 01.2017
  • Launched new consumer credit card portfolio suite in January 2016
  • Early response exceeded targets by over 400%
  • Partnering with the Wealth Management team, developed and implemented a successful cross boarder credit card program targeted to Canadian wealth clients leading to the development of other cross boarder products
  • In partnership with MasterCard, implemented a 'self -select' migration strategy
  • Developed and implemented a new consumer and small business alert/notification solution

Product Manager – Credit Card

Alliant Credit Union
01.2011 - 01.2015
  • Led a payment servicing vendor identification and conversion project with 100% success with no negative impact on members
  • Manage all strategies driving the acquisition and account management marketing
  • Increased annual new account acquisitions by 91% since 2011
  • Increased outstanding balance on the credit card portfolio by over 39% during my tenure
  • Cardholder spend increased nearly 100%
  • Developed an acquisition program designed to drive new accounts outside of our current membership base
  • Successfully converted a purchased credit card portfolio to the Alliant platforms with little impact to existing cardholders
  • Led the development and growth of what was a stale credit card program to what is now considered a highly competitive and compelling program

Product/Marketing Manager – Credit Card/Ancillary Add-On Products

Discover
01.2006 - 01.2009

Product/Telemarketing Manager – Credit Card/Ancillary Add-On Products

Citi/Sears
01.1999 - 01.2006

Education

Bachelor of Science - Marketing

Northern Illinois University

Skills

  • Strategic thinking
  • Tactical design
  • Credit card industry knowledge
  • Analytical skills
  • Relationship building
  • Inclusiveness
  • Excellent communication
  • Verbal communication
  • Written communication
  • Adaptability
  • Team player
  • Problem-solving
  • Team leadership
  • Operations management
  • Customer service

Keyskillset

  • Strategic thinker with the ability to execute through explicit tactical design
  • Strong knowledge of the credit card industry including consumer, small business and commercial
  • Analytical
  • Superior relationship builder and manager with an astute eye for inclusiveness
  • Excellent Communicator both verbally and written
  • Adaptability
  • Team player

Timeline

Product Manager – Credit Card

Tri Counties Bank
01.2022 - 01.2024

VP Product Manager – Credit Card

Regions Bank
01.2018 - 01.2022

VP Product Manager – Credit Card

BMO Harris Bank
01.2015 - 01.2017

Product Manager – Credit Card

Alliant Credit Union
01.2011 - 01.2015

Operations Manager – Credit Bureau Client Partnerships

TransUnion
01.2010

Product/Marketing Manager – Credit Card/Ancillary Add-On Products

Discover
01.2006 - 01.2009

Product/Telemarketing Manager – Credit Card/Ancillary Add-On Products

Citi/Sears
01.1999 - 01.2006

Bachelor of Science - Marketing

Northern Illinois University
KENNETH GUNSAULLUS