Kenneth Lovett

Possessing a strong foundation in digital marketing and content creation, this professional excels in devising and executing successful strategies across various platforms. Specializing in elevating brand presence and driving meaningful engagement, the adaptability and results-oriented approach consistently lead to surpassing targets for audience engagement, customer acquisition, and retention. In today's ever-evolving digital landscape, a holistic understanding of social media dynamics, marketing techniques, and creative content strategies is brought to contribute significantly to a company's success.

Digital Marketing with ChatGPT and Generative AI Software

Fall 2022

Participated significantly in a team-driven digital marketing campaign for 'Southern Tide,' a leader in the fashion industry. Utilized AI-powered tools such as ChatGPT and DALL.E 2 to create persuasive marketing content, design visually captivating display ads, and execute targeted email and social media campaigns. The campaign efforts included comprehensive testing and audience segmentation, resulting in the development of impactful, data-driven marketing strategies. This experience contributed to the refinement of skills in digital marketing, content creation, and campaign optimization.

Social Media Content Strategy & Analysis

Fall 2022

Curated a dynamic social media content strategy overhaul for Shirley's Gourmet Popcorn, a leading gourmet popcorn company. Revamped digital presence by generating captivating and brand-focused content across multiple platforms, including Facebook, Instagram, and YouTube. Strategically shifted the company's messaging to boost audience engagement, resulting in increased sales, heightened brand interactions, and enhanced online visibility. Conducted comprehensive content audits and rhetorical analyses, translating data-driven insights into actionable recommendations to elevate the organization's online marketing efforts.

Intermed Interaction Design

Spring 2023

This project revolved around the strategic development of a mobile application, prioritizing UX/UI principles to cultivate financial responsibility in college students. It commenced with extensive user research to identify financial management challenges. Employed design principles, including visual design, design comparisons, iterative prototyping, and meticulous adherence to material design standards. Proficient use of software development tools facilitated the transformation from initial sketches to a fully functional app. The result is an intuitive interface that simplifies budget-conscious social activity planning. This endeavor showcases expertise in interaction design, usability, and seamless technology integration, delivering a robust solution for nurturing financial responsibility among college students.

Adobe Certified

Google Ads Search Certified

Google Ads Display Certified

Google Ads Apps Certified

Hootsuite Platform Certified

Hootsuite Social Media Marketing

Hubspot Content Marketing Certified