Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
References
Hobbies and Interests
Work Availability
Timeline
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KENNETH NEWMAN

KENNETH NEWMAN

Morris Plains,NJ

Summary

Knowledgeable senior Marketing Executive offering more than 15 years working in busy, customer-focused settings. Proven strategic planning demonstrated by exceptional branding success for new product launch and innovative marketing campaigns. Positive marketing team leader.

Overview

30
30
years of professional experience

Work History

Senior Marketing Executive

Zebra Pen US
04.2013 - Current
  • Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation resulting in #1 position in consumer engagement according to Rival IQ.
  • Boosted brand awareness by implementing targeted marketing campaigns and strategic partnerships, including campaigns featuring Wilson Sports, Peeps, University of Seton Hall, University of North Carolina, National Songwriters.
  • Regularly presented marketing insights and recommendations derived from Circa (NPD) and PowerBI reports to executive leadership, ensuring alignment with overall business objectives.
  • Developed comprehensive marketing plans for product launches, resulting in increased sales and market share. During tenure aided organization sales grew 44%.
  • Led team of marketing professionals to successfully achieve annual KPI's, including but not limited to $3-$4 ROAS.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Oversaw 8 person marketing team, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group.

EVP Sales and Marketing

Falcon Safety Products
01.1998 - 04.2013
  • Delivered exceptional customer service, fostering long-term relationships and repeat business from satisfied clients, such as Walmart, Costco, Target, Best Buy, CVS, Walgreens, Amazon, etc.
  • Spearheaded new product launches, coordinating cross-functional teams to ensure seamless execution and increased sales revenue of $4M.
  • Negotiated key partnerships with industry leaders, resulting in mutually beneficial collaborations and increased brand exposure.
  • Implemented data-driven decision-making processes, leading to more informed business decisions and improved financial outcomes.

Marketing Manager

A.W. FABER-CASTELL US
01.1997 - 01.1998
  • Achieved global adoption of innovative packaging strategy upon presentation, expansion, and implementation
  • Boosted brand awareness and generated leads resulting in accepted RFP to countries two largest educational distributors.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
  • Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
  • Delivered compelling presentations to stakeholders, demonstrating value of proposed marketing initiatives in driving business results.

Associate Product Manager

CRAYOLA
01.1994 - 01.1997
  • Oversaw Product management and marketing for assigned branded products; Managed new product development process from inception to realization
  • Successfully executed $4M Back-to-School pallet program, accounting for 10% of divisions revenue to key accounts, including Office Depot, Office Max and Staples
  • Achieved cost savings by leveraging raw material volume requirements and improved resource use through development and implementation of monthly brainstorming meetings
  • Earned inaugural Crayola Innovation Award by working through all facets of partnership to launch unique and innovative product with IBM

Education

EDUCATION DEGREE -

CALDWELL UNIVERSITY
Caldwell, NJ
05.1995

BACHELORS DEGREE -

SUSQUEHANNA UNIVERSITY
Selinsgrove
05.1987

Skills

  • Leadership
  • Strategic Planning
  • Product/Brand Marketing
  • Budgeting & Planning
  • Insights & Analytics

Accomplishments

  • Developed strategic initiatives to deliver 43% and 253% sales growth during tenure at Zebra Pen and Falcon Safety Products.
  • Consistently commended by upper management for spearheading and leading effective marketing campaigns.
  • Supervised team of 8 staff members.

References

  • Jeff Rehling, Marketing Professor/Consultant, (908) 303-6287
  • Joe Ridgway, Bruno Ridgway, President, (215) 932-3386, joseph@brra.com
  • Kevin Justice, Ignite2x, President/Founder, (610) 297-6662

Hobbies and Interests

  • Golf
  • High School Coach (Volunteer)
  • Writing
  • Home Improvement

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Senior Marketing Executive

Zebra Pen US
04.2013 - Current

EVP Sales and Marketing

Falcon Safety Products
01.1998 - 04.2013

Marketing Manager

A.W. FABER-CASTELL US
01.1997 - 01.1998

Associate Product Manager

CRAYOLA
01.1994 - 01.1997

EDUCATION DEGREE -

CALDWELL UNIVERSITY

BACHELORS DEGREE -

SUSQUEHANNA UNIVERSITY

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KENNETH NEWMAN